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Business Relationship Management and Marketing : Mastering Business Markets
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-b…
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- ISBN/ISSN
- 978-3-662-43856-5
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- Call Number
- 650
Business Process Management Workshops : BPM 2014 International Workshops, Ein…
This book constitutes the refereed proceedings of ten international workshops held in Eindhoven, The Netherlands, in conjunction with the 12th International Conference on Business Process Management, BPM 2014, in September 2014. The ten workshops comprised Process-oriented Information Systems in Healthcare (ProHealth 2014), Security in Business Processes (SBP 2014), Process Model Collections…
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- ISBN/ISSN
- 978-3-319-15895-2
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- 650
Business Intelligence for New-Generation Managers : Current Avenues of Develo…
Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping managers to perform their jobs more…
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- 650
Anomalies in Net Present Value, Returns and Polynomials, and Regret Theory in…
This book explores why Modified Internal Rate of Return (MIRR) and Net Present Value (NPV) are not necessarily accurate or efficient tools for valuation and decision-making. The author specifically addresses the biases and framing effects inherent in the NPV/MIRR/IRR model and in related approaches such as Adjusted Present Value (APV), Net Future Value (NFV), and by extension, Polynomials. In d…
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- Ed. 1
- ISBN/ISSN
- 978-1-137-44698-5
- Collation
- XIII, 327
- Series Title
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- Call Number
- 332.4 NWO a
Pop-up Retail Strategies in an Omnichannel Context
Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & c…
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- 338 STE p
Accountability in Public Policy Partnerships
Public-private partnerships have become an important tool for delivering essential public goods, but critics fear that they erode public accountability. Making partnerships more accountable requires a clear understanding of what accountability means for partnerships and which mechanisms can be used to strengthen it. Accountability in Public Policy Partnerships develops a new model of accountabi…
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- ISBN/ISSN
- 9780230238978
- Collation
- XIII, 264 halaman
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- -
- Call Number
- 352 STE a
Marketing Analytics Roadmap : Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on ma…
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- ISBN/ISSN
- 978-1-4842-0259-3
- Collation
- XIV, 168 halaman
- Series Title
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- Call Number
- 658 RAC m
An Introduction to Mathematical Finance with Applications: Understanding and …
This textbook aims to fill the gap between those that offer a theoretical treatment without many applications and those that present and apply formulas without appropriately deriving them. The balance achieved will give readers a fundamental understanding of key financial ideas and tools that form the basis for building realistic models, including those that may become proprietary. Numerous car…
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- Ed. 1
- ISBN/ISSN
- 978-1-4939-3783-7
- Collation
- XVII, 483
- Series Title
- Springer Undergraduate Texts in Mathematics and Technology
- Call Number
- 332.46 PET i
Airbnb Before, During and After COVID-19
Overview: This book explores how Airbnb has developed from its early days as a niche accommodation provider to the alternative traveller segment to a mainstream booking platform for short-term accommodation and other travel-related services. Every chapter discusses three distinct periods of time: the time before, during and after COVID-19. The pandemic has disrupted Airbnb’s growth and expans…
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- 650 DOL a
Designing Value-Creating Supply Chain Networks
Focusing on the design of robust value-creating supply chain networks (SCN) and key strategic issues related to the number; location, capacity and mission of supply chain facilities (plants, distribution centers) - as well as the network structure required to provide flexibility and resilience in an uncertain world - this book presents an innovative methodology for SCN reengineering that can be…
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- ISBN/ISSN
- 9783319281469
- Collation
- xvi, 547 pages
- Series Title
- -
- Call Number
- 658.5
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