The “omics” era has given a new perspective to the findings on the origin and evolution of the process of translation. This book provides insight into the evolution of the translation process and machinery from a modern perspective. Written by leading experts in molecular biology, this text looks into the origins and evolution of the protein synthetic machinery.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
This book constitutes the proceedings of the 12th International Conference on Modeling Decisions for Artificial Intelligence, MDAI 2015, held in Skövde, Sweden, in September 2015. The 18 revised full papers presented were carefully reviewed and selected from 38 submissions. They discuss theory and tools for modeling decisions, as well as applications that encompass decision making processes an…
This book contributes to our understanding of the reasons for the uneven geographic emergence and distribution of innovative start-ups and human capital, analyzing the role of the regional knowledge base and specifically academic knowledge. Using extensive datasets from West German regions and advanced econometric tools, it confirms a strong relationship between the presence of higher education…
Includes chapters on assessing changes among assemblages and in individual species, the variety of general threats (notably habitat changes and impacts of alien species) and more particularly urban threats. The first global overview and synthesis of the impacts of urbanisation on insects and their relatives and the needs and theoretical and practical background to conserving them in urban envir…
The illegal trade in live apes, ape meat and body parts occurs across all ape range states and poses a significant and growing threat to the long-term survival of wild ape populations worldwide. What was once a purely subsistence and cultural activity, now encompasses a global multi-million-dollar trade run by sophisticated trans-boundary criminal networks.
Stock market integration between developing and emerging markets has numerous benefits for creating a global - yet stable - world economy. It increases competition and the efficiency of local markets, in turn reducing price volatility and the cost of capital among integrated markets. It also generates capital flows, which enhance financial stability and spur economic growth. At its core, stock …
his book, which is written from a practitioner’s perspective, fills the void by providing the reader with a toolkit and guiding principles to manage money when markets are in turmoil. It features ten case studies beginning with the breakdown of the Bretton Woods fixed exchange rate system through the current situation in which investors are assessing whether China could become the next bubble…
This book deals with the relevance of recognition and validation of non-formal and informal learning education and training, the workplace and society. In an increasing number of countries, it is at the top of the policy and research agenda ranking among the possible ways to redress the glaring lack of relevant academic and vocational qualifications and to promote the development of competences…
This book constitutes the proceedings of the 12th International Conference on Modeling Decisions for Artificial Intelligence, MDAI 2015, held in Skövde, Sweden, in September 2015. The 18 revised full papers presented were carefully reviewed and selected from 38 submissions. They discuss theory and tools for modeling decisions, as well as applications that encompass decision making processes an…