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New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11926-7
- Collation
- XXIX, 302
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Efficiency and Competitiveness of International Airlines
This book focuses on the factors that support the strengths of international airlines in general and the Asian airline carriers in particular. Defining the quality of human capital as the level of education and the competence of airline employees, it analyzes the efficiency of 39 airlines in various regions, both in terms of production and cost structures. It argues that, despite Asia’s well-…
- Edition
- -
- ISBN/ISSN
- 978-981-10-1017-0
- Collation
- -
- Series Title
- -
- Call Number
- -
New Horizons in Design Science: Broadening the Research Agenda:10th Internati…
This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2015, held in Dublin, Ireland, in May 2015. The 22 full papers, 11 short papers and 10 short papers describing prototypes and products were carefully reviewed and selected from 111 submissions. The papers are organized in topica…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-18713-6
- Collation
- XIV, 506
- Series Title
- Lecture Notes in Computer Science
- Call Number
- -
The Northern Sea Route: A Comprehensive Analysis
The topic, "Northern Sea Route" has become a highly relevant point on the strategic radar screen of many business and military leaders, since global climate change now opens up a hitherto impassable sea route and positions it as a strategic alternative to the Suez route. Add to this the discovery of many easily extractable commodities and metals in the arctic area. For entrepreneurs, this setti…
- Edition
- -
- ISBN/ISSN
- 978-3-658-04081-9
- Collation
- VI, 134
- Series Title
- -
- Call Number
- -
eCommerce and the Effects of Technology on Taxation Could VAT be the eTax So…
This book focuses on the impact of technology on taxation and deals with the broad effect of technology on diverse taxation systems. It addresses the highly relevant eTax issue and argues that while VAT may not be the ultimate solution with regard to taxing electronic commerce, it can be demonstrated to be the most effective solution to date. The book analyzes the application and the effective…
- Edition
- -
- ISBN/ISSN
- 978-3-319-15449-7
- Collation
- 1
- Series Title
- -
- Call Number
- -
Winning the Institutional Investing Race A Guide for Directors and Executives
The complexity of investments continues to grow, and institutional pools of capital from endowments to pension funds are suffering from too much risk and not enough return. Yet managing these investments and creating and implementing governance structures are seldom an integral part of the organization’s core mission or its operations. "That’s the way it has always been," say many directors…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0832-8
- Collation
- XVII, 132
- Series Title
- -
- Call Number
- -
Why Leaders Fail Ethically A Paradigmatic Evaluation of Leadership
Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. In recent years the crisis of failures in ethical leadership across organizations, particularly corporations, …
- Edition
- -
- ISBN/ISSN
- 978-3-319-12733-0
- Collation
- XII, 144
- Series Title
- -
- Call Number
- -
Blockchain and Crypto Currency : Building a High Quality Marketplace for Cryp…
This open access book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people can coexist in harmony. Blockchains have shown that trusted records, or ledgers, of permanent data can be stored on the Internet in a decentralized manner. The decentralization of the recording process is expected to significantly economize the cost of transac…
- Edition
- -
- ISBN/ISSN
- 978-981-15-3376-1
- Collation
- -
- Series Title
- -
- Call Number
- 332 BLO
Sustainable Human Resource Management
The concept of sustainability is important for companies both in the case of SMEs and worldwide multinational companies. Some key factors to help a company achieve its sustainability objectives are based on human resource management. Sustainable human resource management is a typical cross-functional task that becomes increasingly important at the strategic level of a company. Industry 4.0 …
- Edition
- Penyunting, Tamás Bányai
- ISBN/ISSN
- 978-3-03921-682-6
- Collation
- -
- Series Title
- -
- Call Number
- 658 SUS
Risk management of natural disasters : The example of Mexico
The focuses are on the study of risk management of natural disasters from the perspective of complex systems, using the example of Mexico. It develops the theory of an arrival process taking into account an early warning system and we use it to create appropriate actuarial models. Then, it formulates a stochastic optimization problem to find an investment strategy for the management of a fund f…
- Edition
- -
- ISBN/ISSN
- 3-86644-005-7
- Collation
- -
- Series Title
- -
- Call Number
- 624 GON
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