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Intelligentes Prozessmanagement
In einem dynamischen, unsicheren und komplexen wirtschaftlichen Umfeld stehen Unternehmen heute unter hohem Druck. Schnelle Reaktionen am Markt sind erforderlich. Viele Betriebe reiben sich auf, ohne voranzukommen, da es für die Bewältigung neuer Anforderungen an Abläufen und Strukturen fehlt. Durch intelligentes Prozessmanagement lassen sich ungenutzte Produktivitätsreserven ausschöpfe…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-06336-8
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Erfolgreiches Ideenmanagement in der Praxis
Dieses Buch zeigt, wie in Unternehmen ein Ideenmanagement aufgebaut, (wieder-)belebt oder umstrukturiert werden kann. Dazu werden zunächst die betriebswirtschaftlichen und juristischen Grundlagen dargestellt. Es folgt eine Anleitung zum Aufbau eines Ideenmanagements, von der Analyse der Ausgangssituation über das Projektmanagement bis zum Controlling des Ideenmanagements. Weiterhin werden die…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-14493-7
- Collation
- Manajemen Teknologi
- Series Title
- FOM-Edition
- Call Number
- 658.5
New Work braucht New Learning
Dieses Buch zeigt auf, wie sich Lernen aufgrund der aktuellen gesellschaftlichen, wirtschaftlichen und technologischen Entwicklungen verändert und wie sich dies auf Organisationen und ihre Lernräume auswirkt. Fundiert und praxisnah geht es der Frage nach, wie sich physisch-analoge und digital-virtuelle Lernräume sinnvoll gestalten lassen, um die Wertschöpfung sowie Entwicklung von Organisat…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-32758-3
- Collation
- Bisnis/Business
- Series Title
- -
- Call Number
- 650
Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
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- ISBN/ISSN
- 978-3-319-08813-6
- Collation
- -
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-11845-1
- Collation
- XXXIII, 353
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381 ASS a
Transition and Opportunity
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing…
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- ISBN/ISSN
- 9789811686030
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- -
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Creativity and Entrepreneurial Performance: A General Scientific Theory
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of e…
- Edition
- 1
- ISBN/ISSN
- 9783319047263
- Collation
- XIV, 207
- Series Title
- Exploring Diversity in Entrepreneurship
- Call Number
- 658.11
Transforming Rural Communities in China and Beyond Community Entrepreneurshi…
This book represents one of the first attempts by a multidisciplinary research team, encompassing the social sciences, business, architecture and planning, engineering, and finance and economics, to help rural communities discover sustainable and self-reliant paths to development and transformation. The opening chapter outlines the background of the research, its importance in the context of…
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- -
- ISBN/ISSN
- 978-3-319-11319-7
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- -
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Tourism and Leisure Current Issues and Perspectives of Development
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
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- -
- ISBN/ISSN
- 978-3-658-06660-4
- Collation
- -
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- -
- ISBN/ISSN
- 978-3-319-10873-5
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- -
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