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Online-Marketing-Intelligence
Dieses Buch bietet eine bislang einzigartige Übersicht über Kennzahlen der wichtigsten Online-Marketinginstrumente verbunden mit einer fundierten Betrachtung der Instrumente und Erfolgszusammenhängen aus empirischen Forschungsergebnissen. Aufgrund der Fülle an verfügbaren Instrumenten und Daten fehlt dem Marketing-Management häufig ein Überblick, mit welchen Kennzahlen sich der Erfolg…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-26562-5
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- nMarketing/Manajeme
- Series Title
- -
- Call Number
- 658.8
Optimal Motherhood and Other Lies Facebook Told Us: Assembling the Networked …
An exploration of social media–imposed pressure on new mothers: How the supposed safe havens of online mommy groups have become rife with aggression and groupthink. Many mothers today turn to social media for parenting advice, joining online mothers' groups on Facebook and elsewhere. But the communities they find in these supposed safe havens can be rife with aggression, peer pressure, and…
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- -
- ISBN/ISSN
- 9780262369374
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- -
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- Call Number
- 307
Social Media in Higher Education Case Studies, Reflections and Analysis
How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, profess…
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Balancing Privacy and Free Speech : Unwanted Attention in the Age of Social M…
In an age of smartphones, Facebook and YouTube, privacy may seem to be a norm of the past. This book addresses ethical and legal questions that arise when media technologies are used to give individuals unwanted attention. Drawing from a broad range of cases within the US, UK, Australia, Europe, and elsewhere, Mark Tunick asks whether privacy interests can ever be weightier than society’s int…
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- -
- ISBN/ISSN
- 9781138791053
- Collation
- 238 halaman
- Series Title
- -
- Call Number
- 302 TUN b
Digital Ageism How it Operates and Approaches to Tackling it
This anthology contributes to creating awareness on how digital ageism operates in relation to the widely spread symbolic representations of old and young age around digital technologies, the (lack of) representation of diverse older individuals in the design, development, and marketing of digital technologies and in the actual algorithms and datasets that constitute them. It also shows how ind…
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- ISBN/ISSN
- 9781000904796
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- -
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- -
Toward Robotic Socially Believable Behaving Systems - Volume II Modeling Soc…
This volume presents a collection of research studies on sophisticated and functional computational instruments able to recognize, process, and store relevant situated interactional signals, as well as, interact with people, displaying reactions (under conditions of limited time) that show abilities of appropriately sensing and understanding environmental changes, producing suitable, autonomous…
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- -
- ISBN/ISSN
- 978-3-319-31053-4
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- -
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Humans R Social Media - Open Textbook Edition
Social media and humans exist in a world of mutual influence, and humans play central roles in how this influence is mediated and transferred. Originally created by University of Arizona Information scholar Diana Daly, this Third Edition of the book Humans are Social Media uses plain language and features contributions by students to help readers understand how we as humans shape social media, …
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- 302 DAL h
Regulating Content on Social Media
How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective. Corinne Tan, an internet governance spec…
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- -
- ISBN/ISSN
- 9781787351714
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- -
- Series Title
- -
- Call Number
- 302.3 TAN r
Vidding: A History
Vidding is a well-established remix practice where fans edit an existing film, music video, TV show, or other performance and set it to music of their choosing. Vids emerged forty years ago as a complicated technological feat involving capturing footage from TV with a VCR and syncing with music—and their makers and consumers were almost exclusively women, many of them queer women. The technol…
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- -
- ISBN/ISSN
- 9780472902590
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- -
- Series Title
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- Call Number
- 302.231 COP f
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