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Pop-up Retail Strategies in an Omnichannel Context
Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & c…
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- 338 STE p
Accountability in Public Policy Partnerships
Public-private partnerships have become an important tool for delivering essential public goods, but critics fear that they erode public accountability. Making partnerships more accountable requires a clear understanding of what accountability means for partnerships and which mechanisms can be used to strengthen it. Accountability in Public Policy Partnerships develops a new model of accountabi…
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- 9780230238978
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- XIII, 264 halaman
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- 352 STE a
Marketing Analytics Roadmap : Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on ma…
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- 978-1-4842-0259-3
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- XIV, 168 halaman
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- 658 RAC m
An Introduction to Mathematical Finance with Applications: Understanding and …
This textbook aims to fill the gap between those that offer a theoretical treatment without many applications and those that present and apply formulas without appropriately deriving them. The balance achieved will give readers a fundamental understanding of key financial ideas and tools that form the basis for building realistic models, including those that may become proprietary. Numerous car…
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- Ed. 1
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- 978-1-4939-3783-7
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- XVII, 483
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- Springer Undergraduate Texts in Mathematics and Technology
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- 332.46 PET i
Airbnb Before, During and After COVID-19
Overview: This book explores how Airbnb has developed from its early days as a niche accommodation provider to the alternative traveller segment to a mainstream booking platform for short-term accommodation and other travel-related services. Every chapter discusses three distinct periods of time: the time before, during and after COVID-19. The pandemic has disrupted Airbnb’s growth and expans…
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- 650 DOL a
Designing Value-Creating Supply Chain Networks
Focusing on the design of robust value-creating supply chain networks (SCN) and key strategic issues related to the number; location, capacity and mission of supply chain facilities (plants, distribution centers) - as well as the network structure required to provide flexibility and resilience in an uncertain world - this book presents an innovative methodology for SCN reengineering that can be…
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- 9783319281469
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- xvi, 547 pages
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- 658.5
Determinants of Bank Involvement with SMEs : a Survey of Demand-Side and Supp…
This book is a comprehensive, yet concise text that brings together all aspects of SME banking theories and empirical studies in one text. The book contains the latest policy debates on money creation and credit rationing and the relative role of demand-side and supply-side factors affecting SME financing. Readers will understand the borrower-specific, lender-specific and business environment d…
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- 9783319258379
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- xii, 94 pages
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- 650
Academic Entrepreneurship for Medical and Health Scientists
Overview: How do I use this resource? Join our community by creating a free and safe PubPub Account: https://academicentrepreneurship.pubpub.org/resources Then, participate in this dynamic eBook and community. Update, annotate, comment, download, upload videos and podcasts and share chapters to your own digital spaces and networks.
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- 658 ACA
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
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- 978-3-658-07541-5
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Determinants of private label attitude : predicting consumers brand preferenc…
Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of …
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- 9783658086725
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- 650
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