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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
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- 978-3-658-07684-9
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Optimizing Liner Shipping Fleet Repositioning Plans
This monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy.…
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- 978-3-319-17665-9
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New Media and Learning in the 21st Century
This volume brings together conceptualizations and empirical studies that explore the socio-cultural dimension of new media and its implications on learning in the 21st century classroom. The authors articulate their vision of new-media-enhanced learning at a global level. The high-level concept is then re-examined for different degrees of contextualization and localization, for example how a s…
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- 1
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- 978-981-287-325-5
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- XII, 216
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- Education Innovation Series
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Effects of Herbicide-Tolerant Crop Cultivation Investigating the Durability …
Overall, this work identifies key points to be taken into account when drawing up guidelines that govern the use of herbicide-tolerant (HT) crops in order to preserve the effectiveness of this innovation over time. This multidisciplinary expert report, based on an international literature review, assesses the effects of the cultivation of crops possessing HT traits. HT crops may appear to be u…
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- 978-94-024-1007-5
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The New Anti-Money Laundering Law
This book introduces and contextualizes the revised and strengthened legislation on the laundering of criminal funds mandated by the European Union on the 20th May 2015. The authors provide fresh and new insight into the EU’s fourth directive 2015/849, with a specific focus on topics such as: beneficial ownership and effective transparency, the risk-based approach, the issue of supervision of…
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- 978-3-319-29099-7
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- VIII, 101
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The Myanmar Economy
With motivated human resources and a rich natural bounty, Myanmar is expected to take off with sustained growth and eventually attain a unique welfare state. On the basis of the authors’ field surveys and innumerable dialogues with public officials, private professionals, scholars, and others, in addition to intensive desk studies since around 2000, the present volume lays out the essential i…
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- 978-4-431-55735-7
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- XV, 239
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Yearbook of International Humanitarian Law 2013
This volume contains several articles on the topic ‘Detention in non-international armed conflict’, including the Copenhagen Process, and moreover features contributions on autonomous weapons systems, Apartheid and the second Turkel Report. It also contains an elaborate Year in Review and a special section on the high-level Boundaries of the Battlefield symposium, including a conference rep…
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- 978-94-6265-038-1
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World Political Challenges Political Issues Under Debate - Vol. 3
This volume focuses on several theoretical topics in world politics and analyzes prominent cases of global conflicts and their potential peaceful resolution. It covers issues such as the multiplication of nation states in the era of globalization, failed peace policy concepts in the 20th century, and the question of who was to blame for the outbreak of the Great War. The author discusses three …
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- 978-3-662-47912-4
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New Developments in Civil and Commercial Mediation:Global Comparative Perspec…
By means of the analysis of more than 20 national jurisdictions of different legal and geographical origin this book provides a general understanding of the developments that civil and commercial mediation is currently undertaking across the world. The book combines 25 national reports with a General Report analyzing the major trends in civil and commercial mediation worldwide. A number of the …
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- 978-3-319-18134-9
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- XXXII, 762
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- Lus Comparatum - Global Studies in Comparative Law
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Who’s to Blame for Greece? Austerity in Charge of Saving a Broken Economy
Greece's economy symbolizes in many ways the Eurozone's economic problems and divergent interests as it amasses most of the economic disadvantages characterizing the Eurozone's economy itself. This book presents the economic and political challenges to Greece and the EU member states.
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- 978-1-137-54920-4
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- XV, 236
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