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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- XIX, 273
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Value Economics The Ethical Implications of Value for New Economic Thinking
The last financial crisis revealed a gap between business practice and ethics. In Value Economics, Griffiths and Lucas examine some of the reasons for this ethical gap and discuss the resulting loss of confidence in the financial system. One of the reasons has been hazy or inadequate thinking about how we value economic enterprises. With the close link between the creation of value and business…
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- ISBN/ISSN
- 978-1-137-54187-1
- Collation
- XV, 281
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- -
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Distribution planning and control : managing in the era of supply chain manag…
This third edition provides operations management students, academics, and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts an…
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- ISBN/ISSN
- 9781489975782
- Collation
- xxv, 915 pages
- Series Title
- -
- Call Number
- 658.4
User Modeling, Adaptation and Personalization 23rd International Conference,…
This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. The 25 long and 7 short papers of the research paper track were carefully reviewed and selected from 112 submissions. The papers reflect the conference theme "Contextualizing the World", highlighting the s…
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- ISBN/ISSN
- 978-3-319-20267-9
- Collation
- XVI, 404
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- Call Number
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Alberta Oil and the Decline of Democracy in Canada
In probing the impact of Alberta’s powerful oil lobby on the health of democracy in the province, contributors to the volume engage with an ongoing discussion of the erosion of political liberalism in the West. In addition to examining energy policy and issues of government accountability in Alberta, they explore the ramifications of oil dependence in areas such as Aboriginal rights, environm…
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- 9781771990295.01
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- -
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- 440 pages
Diversity of managerial perspectives from inside China
This book includes research presented at the Global Chinese Management Studies Conferences held in Singapore between 2011 and 2014. It covers managerial themes from China that are associated with eco-labels, institutional changes in the context of governance, fusion accounting information, consumers on insuring, corporate social responsibility, financial warning systems, new product development…
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- ISBN/ISSN
- 9789812875556
- Collation
- 9789812875556
- Series Title
- -
- Call Number
- 658.4
University Startups and Spin-Offs Guide for Entrepreneurs in Academia
University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships in all parts of the world. Serial entrepreneur Manuel Stagars advises students, faculty, and rese…
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- ISBN/ISSN
- 978-1-4842-0623-2
- Collation
- XIV, 248
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- -
- Call Number
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Affine Diffusions and Related Processes: Simulation, Theory and Applications
This book gives an overview of affine diffusions, from Ornstein-Uhlenbeck processes to Wishart processes and it considers some related diffusions such as Wright-Fisher processes. It focuses on different simulation schemes for these processes, especially second-order schemes for the weak error. It also presents some models, mostly in the field of finance, where these methods are relevant and pro…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-05221-2
- Collation
- XIII, 252
- Series Title
- Bocconi & Springer Series
- Call Number
- 330 ALF a
BUSINESS MATH : A Step-By-Step Handbook
Business Mathematics was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach. This …
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- 510 OLI b
Advances in Time Series Methods and Applications: The A. Ian McLeod Festschrift
This volume reviews and summarizes some of A. I. McLeod's significant contributions to time series analysis. It also contains original contributions to the field and to related areas by participants of the festschrift held in June 2014 and friends of Dr. McLeod. Covering a diverse range of state-of-the-art topics, this volume well balances applied and theoretical research across fourteen contri…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-1-4939-6568-7
- Collation
- VIII, 293
- Series Title
- Fields Institute Communications
- Call Number
- 658.8 ADV a
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