Entrepreneurial Universities

This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a set of experiences illustrating the advantages of communicating and encouraging entrepreneurship a…

Effective Entrepreneurial Management

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…

Innovation in Language Learning and Teaching

This book investigates the ways in which new developments in areas of language teaching practice, such policymaking, planning, methodology and the use of educational technology spread globally and are adopted, rejected or adapted locally.

Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurial Universities

Edition

1

ISBN/ISSN

978-3-319-47949-1

Collation

Manajemen

Series Title

-

Call Number

650

Organizational Mindset of Entrepreneurship

This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…

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