In an era of rapid change and increasing societal demands, the role of universities as knowledge producers and catalysts for change has come under scrutiny. This open access book offers a fresh perspective on the significance of universities in society, shedding light on how their knowledge can truly matter beyond academia. Drawing upon insightful inquiries from both the Swedish and internat…
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…
This open-access book is premised on the belief that understanding and protecting privacy requires a multidisciplinary approach. The editors of this contributed book believe that privacy is a ‘wicked problem’ because of its social complexity. In the modern world, political, social, and technological structures increasingly violate human privacy in physical and virtual spaces. Our behaviors …
This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, inc…
In diesem Open-Access-Buch wird das Geschäftsprozessmanagement als ein ganzheitlicher Prozess begriffen, der der Mitwirkung aller Stakeholder bedarf. Denn das traditionelle Business Process Engineering stößt heute angesichts der Digitalisierung und der dynamischen Entwicklung von Organisationen immer mehr an seine Grenzen, beispielsweise bezüglich Agilität. Um nun das Wesen von Aufgaben un…
Dieses Open-Access-Buch vermittelt praxisnahes Wissen über Konzepte und Methoden für das Innovationsmanagement in kleinen und mittleren Unternehmen (KMU). Es werden Lösungsansätze für Herausforderungen im gesamten Innovationsprozess – von der strategischen Orientierung über Ideengewinnung, -bewertung und auswahl bis zur Umsetzung – aufgezeigt. Der Hauptfokus liegt auf dem Umgang mit A…
Professor Yokoyama is the Dean of the Graduate School of Business Administration, Toyo Gakuen University, Tokyo, Japan, where she supervises research in the field of human resource management in Japanese companies by drawing comparisons between Japanese-style employment management and the merit-based systems. Her recent research is concerned with Japanese self-initiated expatriate entrepreneurs…
This open access book explores Asian approaches towards investment arbitration—a transnational procedure to resolve disputes between a foreign investor and a host state—setting it in the wider political economy and within domestic law contexts. It considers the extent to which significant states in Asia are, or could become, “rule makers” rather than “rule takers” regarding corrupti…
This open access book offers insights into the development of the ground-breaking Global Code of Conduct for Research in Resource-Poor Settings (GCC) and the San Code of Research Ethics. Using a new, intuitive moral framework predicated on fairness, respect, care and honesty, both codes target ethics dumping – the export of unethical research practices from a high-income setting to a lower- o…
This open access book proposes a novel approach to Artificial Intelligence (AI) ethics. AI offers many advantages: better and faster medical diagnoses, improved business processes and efficiency, and the automation of boring work. But undesirable and ethically problematic consequences are possible too: biases and discrimination, breaches of privacy and security, and societal distortions such as…