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Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
- Edition
- -
- ISBN/ISSN
- 978-3-319-08813-6
- Collation
- 18 illustrations in colour
- Series Title
- -
- Call Number
- -
Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-14523-5
- Collation
- VI, 230
- Series Title
- -
- Call Number
- 658.8 ADO a
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Modern Corporate Finance, Investments and Taxation
This monograph is devoted to the modern theory of capital cost and capital structure and its application to the real economy. In particular, it presents a possible explanation to the causes of global financial crisis. The authors of the book modify the theory of Nobel Prize winners Modigliani and Miller to describe an alternative theory of capital cost and capital structure that can be applied …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-38395-8
- Collation
- XVI, 368
- Series Title
- -
- Call Number
- -
Integrated Business Model
The St. Gallen Management Concept could be termed the DNA of the Integrated Business Model that is developed and detailed by Oliver D. Doleski. The practical St. Gallen Management Concept offers a good conceptual framework for the development of change, and increasingly dynamic change, which is now more than ever the key factor shaping business actions. The complexity arising from this very dyn…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09697-7
- Collation
- XI, 44
- Series Title
- -
- Call Number
- 658.1 DOL g
Japanese Management in Change: The Impact of Globalization and Market Principles
Following the burst of the “economic bubble” in the 1990s, many Japanese companies were required to reform their management systems. Changes in corporate governance were widely discussed during that decade in studies on “Japanese management.” These discussions have resulted in little progress, however, since Americanization became the dominant discourse concerning governance and the man…
- Edition
- -
- ISBN/ISSN
- 978-4-431-55096-9
- Collation
- -
- Series Title
- -
- Call Number
- -
Gestión de la Cooperación en la Práctica
La Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH cuenta con más de 30 años de experiencia en el diseño de cooperaciones en todo el mundo, y ha condensado su extensa gama de conocimientos en esta obra. El modelo de gestión Capacity WORKS se dirige a todas aquellas personas involucradas en contextos de cooperación: personal directivo, responsables o asesores del sector …
- Edition
- -
- ISBN/ISSN
- 978-3-658-07888-1
- Collation
- Number of Pages IX, 283
- Series Title
- -
- Call Number
- 330 GES
Tourism and Leisure
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-06659-8
- Collation
- IX, 389
- Series Title
- -
- Call Number
- -
Achieving Competitive Advantage through Quality Management
This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-17251-4
- Collation
- XI, 312
- Series Title
- -
- Call Number
- 658.43 ACH a
Computer Science, Information & General Works 
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Art & Recreation 
Literature 
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