Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but V…
The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, te…
In Making Silicon Valley, Christophe Lecuyer shows that the explosive growth of the personal computer industry in Silicon Valley was the culmination of decades of growth and innovation in the San Francisco-area electronics industry. Using the tools of science and technology studies, he explores the formation of Silicon Valley as an industrial district, from its beginnings as the home of a few r…
"In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues - on the basis of standard business and economic forecasting models - that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sus…
This book explains how True Cost Accounting is an effective tool we can use to address the pervasive imbalance in our food system. Calls are coming from all quarters that the food system is broken and needs a radical transformation. A system that feeds many yet continues to create both extreme hunger and diet-related diseases, and one which has significant environmental impacts, is not serving …
Numerical simulations; programming; Python
Media; communication; social media; technology; cultural politics; media law; policy
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-…
This book brings together in a single volume a grand overview of solutions - political, economic, and scientific - to social and environmental problems that are related to the growth of human populations in areas that can least cope with them now. Through progressive adaptation to social and environmental changes projected for the future, including population growth, global warming/climate chan…
Sustainable wine businesses are being crafted around the world, fulfilling the industry's number one priority - leaving the land in better shape for the next generation. Using four case studies of wineries in both the Old and New Worlds, this book shows students and scholars how to develop and defend metrics for benchmarking wine business sustainability and justify new investments supporting th…