Dieses Buch bietet eine bislang einzigartige Übersicht über Kennzahlen der wichtigsten Online-Marketinginstrumente verbunden mit einer fundierten Betrachtung der Instrumente und Erfolgszusammenhängen aus empirischen Forschungsergebnissen. Aufgrund der Fülle an verfügbaren Instrumenten und Daten fehlt dem Marketing-Management häufig ein Überblick, mit welchen Kennzahlen sich der Erfolg…
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
Affordable education. Transparent science. Accessible scholarship. These ideals are slowly becoming a reality thanks to the open education, open science, and open access movements. Running separate—if parallel—courses, they all share a philosophy of equity, progress, and justice. This book shares the stories, motives, insights, and practical tips from global leaders in the open movement.
Power takes the reader inside his world as an instructional designer, as he learns to navigate the slippery slope of supporting faculty in course design. Through his cases, Power helps us understand how to concede on the small decisions (e.g., the order in which to create the various course documents, activities, etc.) to accomplish the non-negotiables (e.g., coherence among course components; …
Contributors to Emergence and Innovation in Digital Learning include individuals who are shaping the future of online learning with their innovative applications and investigations on the impact of issues such as openness, analytics, MOOCs, and social media. Building on work first published in Emerging Technologies in Distance Education, the contributors to this collection harness the dispersed…
Layanan pos dan pengiriman telah mengalami transformasi dan inovasi yang signifikan dalam menanggapi tantangan dan peluang yang dihadirkan oleh ekonomi digital. Berikut adalah beberapa inovasi dan tren utama di sektor pos dan pengiriman dalam konteks ekonomi digital: (1). Integrasi E-commerce: Munculnya e-commerce berdampak besar pada layanan pos dan pengiriman. Layanan ini harus beradaptasi un…
This thesis sheds light on the unique dynamics of optoelectronic devices based on semiconductor quantum-dots. The complex scattering processes involved in filling the optically active quantum-dot states and the presence of charge-carrier nonequilibrium conditions are identified as sources for the distinct dynamical behavior of quantum-dot based devices. Comprehensive theoretical models, which a…
This book presents recent research results relating to applications of nonlinear dynamics, focusing specifically on four topics of wide interest: heart dynamics, DNA/RNA, cell mobility, and proteins. The book derives from the First BCAM Workshop on Nonlinear Dynamics in Biological Systems, held in June 2014 at the Basque Center of Applied Mathematics (BCAM). At this international meeting, resea…
This book looks at the broad field of engineering science through the lens of nonlinear approaches. Examples focus on issues in vehicle technology, including vehicle dynamics, vehicle-road interaction, steering, and control for electric and hybrid vehicles. Also included are discussions on train and tram systems, aerial vehicles, robot-human interaction, and contact and scratch analysis at the …
The Nonlinear Schrödinger Equation will be useful to graduate students and researchers in applied mathematics who are interested in singular solutions of partial differential equations, nonlinear optics and nonlinear waves, and to graduate students and researchers in physics and engineering who are interested in nonlinear optics and Bose-Einstein condensates. It can be used for courses on part…