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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…
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- Ed. 1
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- 978-3-319-11845-1
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- XXXIII, 353
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381 ASS a
Transition and Opportunity
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing…
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- 9789811686030
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Creativity and Entrepreneurial Performance: A General Scientific Theory
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of e…
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- 1
- ISBN/ISSN
- 9783319047263
- Collation
- XIV, 207
- Series Title
- Exploring Diversity in Entrepreneurship
- Call Number
- 658.11
Transforming Rural Communities in China and Beyond Community Entrepreneurshi…
This book represents one of the first attempts by a multidisciplinary research team, encompassing the social sciences, business, architecture and planning, engineering, and finance and economics, to help rural communities discover sustainable and self-reliant paths to development and transformation. The opening chapter outlines the background of the research, its importance in the context of…
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- 978-3-319-11319-7
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- -
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Tourism and Leisure Current Issues and Perspectives of Development
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
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- 978-3-658-06660-4
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- -
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- 978-3-319-10873-5
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The Strategy Planning Process Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strateg…
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- 978-3-662-45649-1
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- -
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The Spiritual Dimension of Business Ethics and Sustainability Management
This book discloses the spiritual dimension in business ethics and sustainability management. Spirituality is understood as a multiform search for meaning which connects people with all living beings and God or Ultimate Reality. In this sense, spirituality is a vital source in social and economic life. The volume examines the spiritual orientations to nature and business in different cultural t…
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- 978-3-319-11677-8
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The Scrum Culture Introducing Agile Methods in Organizations
This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Scrum is not only a product development framework but can also be used to structure activities for agile and lean organizational development. Divided into five major parts, the book first introduces and defines t…
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- 978-3-319-11827-7
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- -
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Financial Accounting and Management Control
This book is about financial accounting and management control and how these two information systems are related as well as how their objectives conflict. At the most fundamental level, the objective of financial accounting is to provide owners and funders with comparable information on a company's value creation. The aim of management control, on the other hand, is to give the board, senior ex…
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- -
- ISBN/ISSN
- 978-3-319-13782-7
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- XI, 138
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- Contributions to Management Science
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- -
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