Filter by
New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11926-7
- Collation
- XXIX, 302
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Efficiency and Competitiveness of International Airlines
This book focuses on the factors that support the strengths of international airlines in general and the Asian airline carriers in particular. Defining the quality of human capital as the level of education and the competence of airline employees, it analyzes the efficiency of 39 airlines in various regions, both in terms of production and cost structures. It argues that, despite Asia’s well-…
- Edition
- -
- ISBN/ISSN
- 978-981-10-1017-0
- Collation
- -
- Series Title
- -
- Call Number
- -
Why Leaders Fail Ethically A Paradigmatic Evaluation of Leadership
Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. In recent years the crisis of failures in ethical leadership across organizations, particularly corporations, …
- Edition
- -
- ISBN/ISSN
- 978-3-319-12733-0
- Collation
- XII, 144
- Series Title
- -
- Call Number
- -
Mergers and Acquisitions
The book examines the market reaction to mergers and acquisitions (M&A) announcements over a period from 2003 to 2015. Mergers and acquisitions continue to be amongst the preferred competitive options available to the companies seeking to grow fast in the rapidly changing global business scenario. M&A as a growth strategy has received attention from developed as well as emerging economies. It h…
- Edition
- 1
- ISBN/ISSN
- 978-981-10-2202-9
- Collation
- XXIX, 255
- Series Title
- India Studies in Business and Economics
- Call Number
- -
Family Businesses in Transition Economies Management, Succession and Interna…
This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Expert contributions in this book draw from a wealth of information in this context and include thought-prov…
- Edition
- -
- ISBN/ISSN
- 978-3-319-14209-8
- Collation
- XXIV, 349
- Series Title
- -
- Call Number
- -
Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
- Edition
- -
- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- XIX, 273
- Series Title
- -
- Call Number
- -
Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
- Edition
- -
- ISBN/ISSN
- 978-3-319-08813-6
- Collation
- 18 illustrations in colour
- Series Title
- -
- Call Number
- -
Financial Strategy for Public Managers
Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today’s effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 2016
- Series Title
- -
- Call Number
- 330 KIO f
Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-14523-5
- Collation
- VI, 230
- Series Title
- -
- Call Number
- 658.8 ADO a
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography