Crisis Response in Higher Education

This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic. Drawing on experiences from Britain, Australia and Sweden, it showcases how Covid has challenged routines and procedures in universities, and thrown them into a disarray of ever-changing events and short-term adap…

Social Selling im B2B: Grundlagen, Tools, State of the Art

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Disk…

Socio-economics of personalized medicine in Asia

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The Living Environmental Education

This open access book is designed and written to bridge the gap on the critical issues identified in environmental education programs in Asian countries. The world and its environments are changing rapidly, and the public may have difficulty keeping up and understanding how these changes will affect our way of life. The authors discuss various topics and case studies from an Asian perspective,…

Rethinking Infrastructure Design for Multi-Use Water Services

As we approach a historic tipping point in the global trend toward urbanisation – within two decades urban dwellers will increase from 49% to 60% of the planet’s population – this book identifies and addresses a critical problem: water. The editors show how cities can shift from being water consumers to resource managers, applying urban water management principles to ensure access to wate…

Implementing Industry 4.0 in SMEs: Concepts, Examples and Applications

This open access book addresses the practical challenges that Industry 4.0 presents for SMEs. While large companies are already responding to the changes resulting from the fourth industrial revolution , small businesses are in danger of falling behind due to the lack of examples, best practices and established methods and tools. Following on from the publication of the previous book ‘Indus…

Social Media for Civic Education: Engaging Youth for Democracy

This open access book provides the theoretical and pedagogical foundations for a promising new approach to civic education: using social media to teach civics. While many measures indicate that youth civic engagement has long been in decline, many of these measures fail to take into account all of the ways that youth can interact with civic life. One of these understudied ways is through social…

iCity. Transformative Research for the Livable, Intelligent, and Sustainable …

This open access book presents the exciting research results of the BMBF funded project iCity carried out at University of Applied Science Stuttgart to help cities to become more liveable, intelligent and sustainable, to become a LIScity. The research has been pursued with industry partners and NGOs from 2017 to 2020. A LIScity is increasingly digitally networked, uses resources efficiently, an…

The Fundamental Elements of Strategy: Concepts, Theories and Cases

This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not on…

Effectuation entwickeln: Ein auf Reinforcement Learning aufbauender agentenba…

In diesem Open-Access-Buch wird ein Rahmenwerk entwickelt, das simulationsbezogene Untersuchungen von Effetcuation ermöglicht und gleichzeitig die Grundlage für die Entwicklung von gründungsunterstützenden Entscheidungssystemen schafft. Es wird diskutiert, inwieweit effektuatives Lernen modelliert und algorithmisch interpretiert werden kann. Auf Basis der Vorstellung und kritischen Evaluier…