Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …

Development of the Global Film Industry: Industrial Competition and Cooperati…

The global film industry has witnessed significant transformations in the past few years. Regions outside the USA have begun to prosper while non-traditional production companies such as Netflix have assumed a larger market share and online movies adapted from literature have continued to gain in popularity. How have these trends shaped the global film industry? This book answers this question …

Benefit-sharing in Environmental Governance: Local Experiences of a Global Co…

Taking a bottom-up perspective, this book explores local framings of a wide range of issues related to benefit-sharing, a growing concept in global environmental governance.Benefit-sharing in Environmental Governance draws on original case studies from South Africa, Namibia, Greece, Argentina, and Malaysia to shed light on what benefit-sharing looks like from the local viewpoint. These local-le…

Anti-computing Dissent and the machine

We live in a moment of high anxiety around digital transformation. Computers are blamed for generating toxic forms of culture and ways of life. Once part of future imaginaries that were optimistic or even utopian, today there is a sense that things have turned out very differently. Anti-computing is widespread. This book seeks to understand its cultural and material logics, its forms, and its o…

Den Lernraum Betriebspraktikum gemeinsam öffnen

"Mandatory internships have become a firmly anchored curricular element of many vocational medium and high schools. With the help of a connectivity-oriented internship didactics, the authors unfold a special perspective on the design of teaching / learning processes in experience-completing internships. The internship is understood as a conglomeration of learning places, activities and phases c…

Den Lernraum Betriebspraktikum gemeinsam öffnen

"Mandatory internships have become a firmly anchored curricular element of many vocational medium and high schools. With the help of a connectivity-oriented internship didactics, the authors unfold a special perspective on the design of teaching / learning processes in experience-completing internships. The internship is understood as a conglomeration of learning places, activities and phases c…

The Crisis For Young People

education; NEET; widening participation

Analyse von Lern-Service-Geschaeftsmodellen vor dem Hintergrund eines sich tr…

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ISBN/ISSN

9783631572382

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