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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
- Edition
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- ISBN/ISSN
- 9789048544400
- Collation
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- Series Title
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- Call Number
- 650
Benefit-sharing in Environmental Governance: Local Experiences of a Global Co…
Taking a bottom-up perspective, this book explores local framings of a wide range of issues related to benefit-sharing, a growing concept in global environmental governance.Benefit-sharing in Environmental Governance draws on original case studies from South Africa, Namibia, Greece, Argentina, and Malaysia to shed light on what benefit-sharing looks like from the local viewpoint. These local-le…
- Edition
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- ISBN/ISSN
- 9780429584176
- Collation
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- Series Title
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- Call Number
- 708 PAR b
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