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Growth and Competitive Strategy in 3 Circles
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market po…
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- ISBN/ISSN
- 9781453343623
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- 381 URB g
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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- -
Modern Corporate Finance, Investments and Taxation
This monograph is devoted to the modern theory of capital cost and capital structure and its application to the real economy. In particular, it presents a possible explanation to the causes of global financial crisis. The authors of the book modify the theory of Nobel Prize winners Modigliani and Miller to describe an alternative theory of capital cost and capital structure that can be applied …
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- 1
- ISBN/ISSN
- 978-3-319-38395-8
- Collation
- XVI, 368
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- -
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Integrated Business Model
The St. Gallen Management Concept could be termed the DNA of the Integrated Business Model that is developed and detailed by Oliver D. Doleski. The practical St. Gallen Management Concept offers a good conceptual framework for the development of change, and increasingly dynamic change, which is now more than ever the key factor shaping business actions. The complexity arising from this very dyn…
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- ISBN/ISSN
- 978-3-658-09697-7
- Collation
- XI, 44
- Series Title
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- Call Number
- 658.1 DOL g
Japanese Management in Change: The Impact of Globalization and Market Principles
Following the burst of the “economic bubble” in the 1990s, many Japanese companies were required to reform their management systems. Changes in corporate governance were widely discussed during that decade in studies on “Japanese management.” These discussions have resulted in little progress, however, since Americanization became the dominant discourse concerning governance and the man…
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- ISBN/ISSN
- 978-4-431-55096-9
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- -
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Gestión de la Cooperación en la Práctica
La Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH cuenta con más de 30 años de experiencia en el diseño de cooperaciones en todo el mundo, y ha condensado su extensa gama de conocimientos en esta obra. El modelo de gestión Capacity WORKS se dirige a todas aquellas personas involucradas en contextos de cooperación: personal directivo, responsables o asesores del sector …
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- ISBN/ISSN
- 978-3-658-07888-1
- Collation
- Number of Pages IX, 283
- Series Title
- -
- Call Number
- 330 GES
Tourism and Leisure
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
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- 1
- ISBN/ISSN
- 978-3-658-06659-8
- Collation
- IX, 389
- Series Title
- -
- Call Number
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Achieving Competitive Advantage through Quality Management
This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. …
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- Ed. 1
- ISBN/ISSN
- 978-3-319-17251-4
- Collation
- XI, 312
- Series Title
- -
- Call Number
- 658.43 ACH a
Strategy Tools as Symbolic Objects in Managerial Language Games
Dragan Djurić looks at strategy tools from a process-ontological worldview as proposed by the Process Organization Studies discourse. Building on Wittgenstein’s later philosophy he understands science and management as language games thereby developing a view of strategy tools as objects with both an ontological and a symbolic function. This perspective is contrasted with the traditional und…
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- ISBN/ISSN
- 978-3-658-09665-6
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- -
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Strategic International Management
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, R…
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- ISBN/ISSN
- 978-3-658-07884-3
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- -
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