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Management: Entrepreneurial Marketing
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-08980-1
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Understanding the Entrepreneurial Mind
Interest in the functioning of the human mind can certainly be traced to Plato and Aristotle who often dealt with issues of perceptions and motivations. While the Greeks may have contemplated the human condition, the modern study of the human mind can be traced back to Sigmund Freud (1900) and the psychoanalytic movement. He began the exploration of both conscious and unconscious factors that p…
- Edition
- 1
- ISBN/ISSN
- 978-1-4419-0443-0
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Entrepreneurship Viability Index
This book presents the Entrepreneurship Viability Index (EVI) as a focal point to define other novel indices. It also introduces readers to new concepts and metrics of entrepreneurship to help measure the lifespan of entrepreneurial activities and quantify the capabilities of entrepreneurs as well as the share of efficient businesses at the country level. Using a variety of mathematical models …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-54644-1
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Proceedings of the 1st AAGBS International Conference on Business Management …
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researcher…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-426-9
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Government-Enterprise Connection
This book is an empirical study on the relationship between private enterprises, entrepreneurs and the government in P. R. China. The two authors conducted a detailed survey of enterprises and entrepreneurs in Liuzhou, Guangxi Zhuang Autonomous Region, China. Although it was only conducted in a medium sized city, the survey provides a rare source of information on matched entrepreneur-enterpris…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-658-4
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Entrepreneurship in a Different Era
- Edition
- -
- ISBN/ISSN
- 978-1-83969-131-7
- Collation
- -
- Series Title
- -
- Call Number
- -
Entrepreneurial Responses to Chronic Adversity: The Bright, the Dark, and the…
This open acess book extends recent work on entrepreneurship in response to adverse events to explore entrepreneurial responses by people who face chronic adversity more deeply. Instead of focusing on the sort of responses intended to destroy the institutions that create and sustain chronic adversity, the authors are interested in how individuals use entrepreneurial action to find a way within …
- Edition
- Ed. 1
- ISBN/ISSN
- 9783031048845, 9783031048845
- Collation
- 213
- Series Title
- -
- Call Number
- 338.04 SHE e
Competence of Top Management Teams and Success of New Technology-Based Firms
Foreword Research on the creation and development of new firms has gained substantial prominence over the past ten years - especially in the German-speaking countries, where many new entrepreneurship chairs have been created in universities. Despite the surge in interest, short-comings in the research domain remain. These shortcomings primarily concern the lack of solid empirical research that …
- Edition
- 1
- ISBN/ISSN
- 978-3-8350-5503-2
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valle…
The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valleyâ…
- Edition
- -
- ISBN/ISSN
- 9780262362849
- Collation
- -
- Series Title
- -
- Call Number
- 338.04
Contextualizing Entrepreneurship Theory
As the breadth and empirical diversity of entrepreneurship research have increased rapidly during the last decade, the quest to find a "one-size-fits-all" general theory of entrepreneurship has given way to a growing appreciation for the importance of contexts. This promises to improve both the practical relevance and the theoretical rigor of research in this field. Entrepreneurship means diffe…
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- -
- ISBN/ISSN
- -
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- -
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