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The use of consumer neuroscience in aroma marketing
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimu…
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- -
- ISBN/ISSN
- 9789086869282
- Collation
- 88 hlm; ill., lamp.,
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- -
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The Unknown Neighbour = The Jew in the Thought of Isidore of Seville
This book provides a detailed analysis of Isidore of Seville's attitude towards Jews and Judaism. Starting out from his anti-Jewish work De fide catholica contra Iudaeos, the author puts Isidore's argument into the context of his entire literary production. Furthermore, he explores the place of Isidore's thinking within the contemporary situation of Visigothic Spain, investigating the political…
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- -
- ISBN/ISSN
- 9789047408925
- Collation
- -
- Series Title
- The Medieval Mediterranean, Volume: 59
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- -
Creative Applications of Artificial Intelligence in Education
This open access book explores the synergy between AI and education, highlighting its potential impact on pedagogical practices. It navigates the evolving landscape of AI-powered educational technologies and suggests practical ways to personalise instruction, nurture human-AI co-creativity, and transform the learning experience. Spanning from primary to higher education, this short and engaging…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-55272-4
- Collation
- oer.unej.ac.id
- Series Title
- Palgrave Studies in Creativity and Culture
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- -
The unity of the capitalist economy and state = A systematic-dialectical expo…
In The unity of the capitalist economy and state, Geert Reuten offers a systematic exposition of the capitalist system, showing that the capitalist economy and the capitalist state constitute a unity. In its critique of contemporary economics, the book argues that in order to comprehend the capitalist system, one requires a full synthetic exposition of the economic and state institutions and pr…
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- ISBN/ISSN
- 9789004392809
- Collation
- 736 hlm; ill., lamp.,
- Series Title
- Historical Materialism Book Series, Volume: 186
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- -
The Twentieth Century in European Memory = Transcultural Mediation and Reception
The Twentieth Century in European Memory investigates contested and divisive memories of conflicts, world wars, dictatorship, genocide and mass killing. Focusing on the questions of transculturality and reception, the book looks at the ways in which such memories are being shared, debated and received by museum workers, artists, politicians and general audiences. Due to amplified mobility and c…
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- -
- ISBN/ISSN
- 9789004352353
- Collation
- 364 hlm; ill., lamp.,
- Series Title
- European Studies, Volume: 34 European Studies, Volume: 34
- Call Number
- -
The Transformation of Economic Life under the Roman Empire = Proceedings of t…
Did a Roman imperial economy exist under the Late Republic, the Roman Principate and the Later Roman Empire? And if so, what type of economy was it? Another equally important question is: did the Roman Empire, by specific actions, the creation of infrastructures, or its very existence, trigger a transformation of economic life in the regions which it dominated? Or was the Empire a marginal affa…
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- -
- ISBN/ISSN
- 9789004401624
- Collation
- 288 hlm; ill., lamp.,
- Series Title
- Impact of Empire, Volume: 2
- Call Number
- -
Dutch Commerce and Chinese Merchants in Java Colonial Relationships in Trade…
Trading enterprise figures prominently in Indonesian history. Commercial activities penetrated deep into the economy, politics and society of the former Netherlands Indies. Dutch Commerce and Chinese Merchants in Java describes this, largely forgotten, world of commerce. During the period 1800-1942 this vanished world was, however, bustling. Merchants of very different background and stature co…
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- -
- ISBN/ISSN
- 978-90-04-26323-9
- Collation
- oer.unej.ac.id
- Series Title
- Verhandelingen van het Koninklijk Instituut voor Taal-, Land- en Volkenkunde, Volume: 291
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Software Business; 14th International Conference, ICSOB 2023, Lahti, Finland,…
Buku akses terbuka ini merupakan prosiding yang telah direferensikan dari Konferensi Internasional ke-23 tentang Bisnis Perangkat Lunak, ICSOB (International Conference on Software Business) 2023, yang diselenggarakan di Lahti, Finlandia, dari tanggal 27–29 November 2023. Tema khusus dari ICSOB (International Conference on Software Business) 2023 adalah Agilitas Digital: Menguasai Perubahan d…
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- -
- ISBN/ISSN
- 978-3-031-53227-6
- Collation
- online resource ( XVIII, 514 Pages)
- Series Title
- Catatan Kuliah dalam Pemrosesan Informasi Bisnis
- Call Number
- 338.47 HYR s
The Texts and Contexts of Oxford, Bodleian Library, MS Laud Misc. 108 = The S…
The late thirteenth-century, monolingual Oxford manuscript, Bodleian Library, MS Laud Misc. 108, bears singular importance to medieval studies, for it preserves and anthologizes unique versions of several seminal Middle English texts, including South English Legendary, Havelok the Dane, and King Horn and Somer Soneday. While critics have traditionally classified these poems by genre, this book …
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- ISBN/ISSN
- 9789004192249
- Collation
- 368 hlm; ill., lamp.,
- Series Title
- Medieval and Renaissance Authors and Texts, Volume: 6
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- -
The Teaching and Learning of Arabic in Early Modern Europe
This volume brings together the leading experts in the history of European Oriental Studies. Their essays present a comprehensive history of the teaching and learning of Arabic in early modern Europe, covering a wide geographical area from southern to northern Europe and discussing the many ways and purposes for which the Arabic language was taught and studied by scholars, theologians, merchant…
- Edition
- -
- ISBN/ISSN
- 9789004338623
- Collation
- 366 hlm; ill., lamp.,
- Series Title
- The History of Oriental Studies, Volume: 3
- Call Number
- -
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