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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
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- 978-3-658-07684-9
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Optimum Investment Strategy in the Power Industry Mathematical Models
This book presents an innovative methodology for identifying optimum investment strategies in the power industry. To do so, it examines results including, among others, the impact of oxy-fuel technology on CO2 emissions prices, and the specific cost of electricity production. The technical and economic analysis presented here extend the available knowledge in the field of investment optimizati…
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- 978-3-319-31872-1
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Optimizing Liner Shipping Fleet Repositioning Plans
This monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy.…
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- 978-3-319-17665-9
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Determinants of private label attitude : predicting consumers brand preferenc…
Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of …
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- 9783658086725
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- 650
Developing country perspectives on public service delivery
The book examines the status of public service in developing countries, in the sectors of health, infrastructure, labour and marginalized populations, rural economy, and public administration. The last decade has witnessed significant government focus on service delivery in developing nations like South Africa, Philippines, India and Malaysia. At the forefront of this movement has been the publ…
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- 9788132221609
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- xix, 293 pages
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- 338.1
Optimization of Integrated Supply Chain Planning under Multiple Uncertainty
The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain management. Focusing on the strategic-alliance three-level supply chain, the model of supply chain logistics planning was established in terms of the market prices and the market requirements as random variables of manufactured goods with random expected value…
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- 978-3-662-47250-7
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The Risk City Cities Countering Climate Change: Emerging Planning Theories a…
Contemporary cities face phenomenal risks, and they face particularly high levels of mounting social and environmental risks, including social polarization, urban conflicts, riots, terror, and climate change threats. This book suggests that climate change and its resulting uncertainties challenge the concepts, procedures, and scope of conventional approaches to planning, creating a need to reth…
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- 978-94-017-9768-9
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Integrating Human Capital with Human Development The Path to a More Producti…
For the most part, human capital theory emphasizes human cognitive development and the acquisition of knowledge and skills that enable enhanced productivity and earnings. In light of recent research findings, particularly concerning neurodevelopment and early childhood development, it is becoming apparent that this standard version of human capital theory has a far too limited conception of hum…
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- 978-1-137-45674-8
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Development disparities in India : an enquiry into convergence
This book highlights the development disparities in India and considers three complex areas of development - economic wellbeing, human progress and agricultural development - over a period of forty years since the 1970s. The novelty of the book lies in its rich analytical foundation and the use of sophisticated statistical and economic tools to determine the causes of socioeconomic disparity be…
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- 9788132223313
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- 338.1
Development in India Micro and Macro Perspectives
This book examines various facets of the development process such as aid, poverty, caste networks, corruption, and judicial activism. It explores the efficiency of and distributional issues related to agriculture, and the roles of macro models and financial markets, with a special emphasis on bubbles, liquidity traps and experimental markets. The importance of finite changes in trade and develo…
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- 9788132225416
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- 338.1
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