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Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- ISBN/ISSN
- 978-3-319-11376-0
- Collation
- 91 b/w illustrations
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Value Addition of Horticultural Crops: Recent Trends and Future Directions
This book combines several ideas and philosophies and provides a detailed discussion on the value addition of fruits, vegetables, spices, plantation crops, floricultural crops and in forestry. Separate chapters address the packaging, preservation, drying, dehydration, total quality management and supply chain management of horticultural crops. The book explains value addition as a process of in…
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- ISBN/ISSN
- 978-81-322-2262-0
- Collation
- XIV, 342
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- -
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The Medium Is the Monster Canadian Adaptations of Frankenstein and the Disco…
Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Cana…
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- ISBN/ISSN
- 9781771992244.01
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- -
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- 6 x 9, 248 pages
Learning in Virtual Worlds Research and Applications
In this authoritative collection, a team of international experts outline the emerging trends and developments in the use of 3D virtual worlds for teaching and learning. They explore aspects of learner interaction with virtual worlds, such as user wayfinding in Second Life, communication modes and perceived presence, and accessibility issues for elderly or disabled learners. They also examine a…
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- ISBN/ISSN
- 9781771991339.01
- Collation
- -
- Series Title
- Issues in Distance Education
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- 347 pages
How Canadians Communicate III Contexts of Canadian Popular Culture
Canada does indeed have a popular culture distinct from other nations. How Canadians Communicate III gathers the country’s most inquisitive experts on Canadian popular culture to prove its thesis.
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- 9781897425596.01
- Collation
- -
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- 369 pages
User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
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- ISBN/ISSN
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- Collation
- XVIII, 222
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Handbook of Operations Research Applications at Railroads
This is the first book to offer a complete spectrum of the role that operations research has played and can play in the improvement of North American freight railroads. It explores how decisions are made at railroads, contains examples of the mathematical programming formulations to the complex problems, and provides insights into real-world applications. The handbook is divided into eleven cha…
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- ISBN/ISSN
- 978-1-4899-7570-6
- Collation
- XI, 278
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- Call Number
- 621 HAN
The Digital Nexus Identity, Agency, and Political Engagement
The trauma and tension in the daily lives of citizens as described here by McLuhan was only intensified by the arrival of digital media and the Web in the following decades. The rapidly evolving digital realm held a powerful promise for creative and constructive good—a promise so alluring that much of the inquiry into this new environment focused on its potential rather than its profound impa…
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- ISBN/ISSN
- 9781771991292.01
- Collation
- -
- Series Title
- Cultural Dialectics
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- 352 pages
Bomb Canada and Other Unkind Remarks in the American Media
Canada and the United States. Two nations, one border, same continent. Anti-American sentiment in Canada is well documented, but what have Americans had to say about their northern neighbour? Allan examines how the American media has portrayed Canada, from Confederation to Obama’s election. By examining major events that have tested bilateral relations, Bomb Canada tracks the history of anti-…
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- 9781897425497.01
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- -
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- 154 pages
Urban Transportation and the Environment Issues, Alternatives and Policy Ana…
The book deals with urban transportation planning in light of environmental sustainability and social equity. It begins with a review of the Indian urban transportation system and the issues surrounding it, and discusses the alternatives and policy directions that are being considered. It examines all the environmental issues arising out of transportation as a sector and assesses the alternativ…
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- ISBN/ISSN
- 978-81-322-2313-9
- Collation
- 15 b/w illustrations, 20 illustrations in colour
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- -
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