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An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
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- 1
- ISBN/ISSN
- 978-3-031-49005-7
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Principles of Knowledge Auditing: Foundations for Knowledge Management Implem…
A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies. A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use…
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- Ed. 1
- ISBN/ISSN
- 9780262373166
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- -
- Series Title
- -
- Call Number
- 658.403 LAM p
Theoretical Comparative Syntax
Collected for the first time in a single volume, these essays and articles by Naoki Fukui form an outline of some of the most significant and formative contributions to syntactic theory. Focusing particularly on the typological differences between English/type language and Japanese/type languages, Fukui examines the abstract parameters that both link and divide them. Linguistic universals are c…
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Free Innovation
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves …
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- Ed. 1
- ISBN/ISSN
- 9780262335461
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- -
- Series Title
- -
- Call Number
- 658.4063 HIP f
Age of Auto Electric: Environment, Energy, and the Quest for the Sustainable Car
The electric vehicle revival reflects negotiations between public policy, which promotes clean, fuel-efficient vehicles, and the auto industry, which promotes high-performance vehicles. Electric cars were once as numerous as internal combustion engine cars before all but vanishing from American roads around World War I. Now, we are in the midst of an electric vehicle revival, and the goal fo…
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- Ed. 1
- ISBN/ISSN
- 9780262372022
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- -
- Series Title
- -
- Call Number
- 621.31 EIS a
Management: Corporate Entrepreneurship
Dieses Lehrbuch zeigt, wie etablierte Unternehmen eine unternehmerische und innovative Organisation schaffen und erhalten können, um langfristig ihre Wettbewerbsfähigkeit zu sichern. Dies wird erreicht über eine unternehmerische Strategie, flexible Organisationsstrukturen und eine passende Organisationskultur. Etliche Instrumente ermöglichen sowohl mehr unternehmerisches Engagement einzelne…
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- 1
- ISBN/ISSN
- 978-3-658-13066-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Women’s Entrepreneurship and Economics
Over the past century, an extensive literature has developed, exploring the impact of entrepreneurship on economic performance. The active participation of entrepreneurs in virtually all aspects of business and economic activity has obliged policy makers within the global economy to consider entrepreneurship as a determining variable in any political force, not only for bodies and groups creat…
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- 1
- ISBN/ISSN
- 978-1-4614-1293-9
- Collation
- Perempuan pekerja
- Series Title
- -
- Call Number
- 331
Impacts of COVID-19 on Supply Chains
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, i…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47734-8
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
A Historical Phonology of Central Chadic
Of all of the African language families, the Chadic languages belonging to the Afroasiatic macro-family are highly internally diverse due to a long history and various scenarios of language contact. This pioneering study explores the development of the sound systems of the 'Central Chadic' languages, a major branch of the Chadic family. Drawing on and comparing field data from about 60 differen…
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- -
- ISBN/ISSN
- 9781009024310
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- -
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Entwicklung und Erprobung eines kompetenzorientierten Leistungstests auf unte…
Steffen Spitzner entwickelt und erprobt im Rahmen dieses Buches einen kompetenzorientierten Leistungstest auf unternehmerisches Wissen und Denken. Dazu erschließt er die fachwissenschaftliche Perspektive des Entrepreneurships, ergänzt diese um fachdidaktische Konkretisierungen der Entrepreneurship Education und integriert kompetenz- und testtheoretische Grundlagen. Auf dieser Basis entwickelt…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-41591-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
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