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Business Relationship Management and Marketing : Mastering Business Markets
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-b…
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- ISBN/ISSN
- 978-3-662-43856-5
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- Call Number
- 650
Business Process Management Workshops : BPM 2014 International Workshops, Ein…
This book constitutes the refereed proceedings of ten international workshops held in Eindhoven, The Netherlands, in conjunction with the 12th International Conference on Business Process Management, BPM 2014, in September 2014. The ten workshops comprised Process-oriented Information Systems in Healthcare (ProHealth 2014), Security in Business Processes (SBP 2014), Process Model Collections…
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- ISBN/ISSN
- 978-3-319-15895-2
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- Call Number
- 650
Business Intelligence for New-Generation Managers : Current Avenues of Develo…
Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping managers to perform their jobs more…
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- 650
Determinants of Bank Involvement with SMEs : a Survey of Demand-Side and Supp…
This book is a comprehensive, yet concise text that brings together all aspects of SME banking theories and empirical studies in one text. The book contains the latest policy debates on money creation and credit rationing and the relative role of demand-side and supply-side factors affecting SME financing. Readers will understand the borrower-specific, lender-specific and business environment d…
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- ISBN/ISSN
- 9783319258379
- Collation
- xii, 94 pages
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- Call Number
- 650
Determinants of private label attitude : predicting consumers brand preferenc…
Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of …
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- ISBN/ISSN
- 9783658086725
- Collation
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- Series Title
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- Call Number
- 650
Development of China's Financial Supervision and Regulation
China's financial regulatory system is crucial to the global economy, but is little understood. This book surveys and explicates the current status, the development, and planned reform of the Chinese financial supervision and regulatory system in a systematic way. From the shadow banking system to commercial banking, securities and the foreign exchange regime, the authors shed light on the diff…
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- ISBN/ISSN
- 9781137522252
- Collation
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- Call Number
- 338.7
Development of Circular Economy in China
This book presents a detailed background to the circular economy in China, explores government measures to promote it in China's market economy, and introduces the supporting laws and policies. The book goes on to describe, from a technology perspective, successful circular economy practices in sectors such as agriculture, iron and steel, cement, coal-fired power, chemistry, paper manufacturing…
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- ISBN/ISSN
- 9789811024665
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- Series Title
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- Call Number
- 338.7
Dionysian Economics Making Economics a Scientific Social Science
Nietzsche distinguished between two forces in art: Apollonian, which represents order and reason, and Dionysian, which represents chaos and energy. An ideal work of art combines these two characteristics in a believable, relatable balance. Economists, Ward argues, have operated for too long under the assumption that their work reflects scientific, Apollonian principals when these simply do not …
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- ISBN/ISSN
- 9781137597366
- Collation
- xv, 283 pages
- Series Title
- -
- Call Number
- 338.7
Distribution planning and control : managing in the era of supply chain manag…
This third edition provides operations management students, academics, and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts an…
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- 9781489975782
- Collation
- xxv, 915 pages
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- Call Number
- 658.4
Diversity of managerial perspectives from inside China
This book includes research presented at the Global Chinese Management Studies Conferences held in Singapore between 2011 and 2014. It covers managerial themes from China that are associated with eco-labels, institutional changes in the context of governance, fusion accounting information, consumers on insuring, corporate social responsibility, financial warning systems, new product development…
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- ISBN/ISSN
- 9789812875556
- Collation
- 9789812875556
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- Call Number
- 658.4
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