This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the conc…
Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Ba…
This volume explores the role of territory in the creation, maintenance and extension of a new type of frontier, the electronic frontier, from a social and economic point of view. It departs from the earlier concepts of borders – state, social, economic, ethnic, religious, etc. – to investigate the fluidity of borders and their shift towards an axis-based paradigm within the free-movement …
Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, us…
This volume brings together research on development in three major areas of contemporary global relevance: agriculture and food security, energy, and the institutions of national innovation. Covering six of the largest emerging and developing economies (EDEs) in the world, three Asian (China, India and Malaysia), two Latin American (Brazil and Mexico), and one African (South Africa), the book …
The aim of this book is to analyze Japan's high-growth economy, in particular to clarify the kinds of changes in people’s lives that were generated by high growth. The present volume focuses not on the macro-economic mechanisms that expanded the scale of the economy, but on the micro-economic changes that were effected in everyday life. The emergence of a mass consumption society as a result …
This edited volume explores the interplay between philosophies in a wide-ranging analysis of how technological applications in science inform our systems of thought. Beginning with a historical background, the volume moves on to explore a host of topics, such as the uses of technology in scientific observations and experiments, the salient relationship between technology and mechanistic notions…
How is ethnicity viewed by scholars of different academic disciplines? Can its emergences be compared in various regions of the world? How can it be conceptualized with specific reference to distinct historical periods? This book shows in a uniquely and innovative way the broad range of approaches to the political uses of ethnicity, both in contemporary settings and from a historical perspectiv…
By drawing together widely dispersed yet central writings, the Berlin Reader is an essential resource for everyone interested in urban development in one of the most interesting and important metropolises in Europe. It provides scholars as well as students, journalists and visitors with an overview of the most central discussions on the tremendous changes Berlin experienced since the fall of th…