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Branding the Middle East
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives an…
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- 9783110741155
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- 660 hlm.
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Chapter Media and fake news: An analysis of citizens’ attitudes toward misi…
The rapid changes determined by the rise of Internet and the recent development of social media in daily life have led to profound consequences on the quantity and quality of data made available and on the mechanisms of their dissemination. The rapid spread of on-line disinformation is one of the most discussed topic, and has been identified as one of the top-trends in modern societies by the W…
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- 9788855184618
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Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
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- 9789463723916
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- 425 hlm.
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Chapter Posidonia oceanica monitoring system on the coast of Aegean Sea of Tu…
Seagrass monitoring is a basic tool for measuring the condition of meadows in parallel to the environmental conditions. Posidonia oceanica meadows are very sensitive to anthropogenic effects
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- 9788855181471
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- 8
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Chapter Mechanisms of Charge Transport and Photoelectric Conversion in CdTe-B…
This chapter deals with (i) the charge transport mechanisms in X- and gamma-ray detectors both Ohmic and Schottky types based on CdTe and its alloys with an almost intrinsic conductivity (the peculiarities of the formation of self-compensated complexes due to the doping of Cd(Zn)Te crystals with elements of III or V groups (In, Cl) are taken into account); (ii) the reasons of insufficient energ…
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Brandeis on Democracy
Philippa Strum, our foremost authority on Louis Brandeis, gathers together for the first time a sterling selection from his most provocative and profound writings. A kind of "Portable Brandeis," this book provides a concise and readable guide to the thought of a truly great American.Brandeis, the Ralph Nader of the early twentieth century, was known as the "People's Attorney" for his continuous…
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- 9780700631247
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- 272 hlm
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Chapter Population ageing and sustainability in South Tyrol: measuring the ec…
Meeting the challenge of population ageing requires a better understanding of frailty and disability, and appropriate strategies to ensure the resilience of the health and social care system, without destabilising public finances or over-burdening the economy. An increasing life expectancy will primarily affect the health care and the long-term care spending
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- 9791221501063
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- 4
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Chapter Measuring urban inequalities. Spatial patterns of service access in s…
This contribution develops a broader understanding of well-being in premodern towns and by using digital methods to map social and economic inequalities, thereby drawing on insights from research on socio-spatial equity from urban studies. The key questions are how socio-economic inequality was reflected in the urban social topography and to what extent these spatial patterns reproduced inequal…
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- 9788855180535
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Chapter Mechanisms of Calcineurin Inhibitor Nephrotoxicity in Chronic Allogra…
Diseases & disorders
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Chapter Polystyrene as Hazardous Household Waste
Polystyrene (PS) is a petroleum‐based plastic made from styrene (vinyl benzene) monomer.Sinceitwasfirstcommerciallyproducedin1930,ithasbeenusedforawiderange of commercial, packaging and building purposes. In 2012, approximately 32.7 milliontonnesofstyrenewereproducedglobally,andpolystyreneisnowaubiquitoushousehold…
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