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The Customer Trap
The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…
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- ISBN/ISSN
- 978-1-4842-0385-9
- Collation
- XVI, 164
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The Creation of Local Innovation Systems in Emerging Countries
This book deals with the creation of local innovation systems (LIS) in emerging countries. The authors analyze the role of the government, firms and research centers in the formation of LIS. Special attention is paid to the manner in which different leading actors implement their LIS development strategies. The book presents detailed case studies on different strategies used to implement LIS in…
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- ISBN/ISSN
- 978-3-319-10440-9
- Collation
- VI, 119
- Series Title
- SpringerBriefs in Regional Science
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Project Management from Simple to Complex
In a world that is becoming more virtual, more global, and more complex, the project manager’s ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it w…
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- 658.404 PRE p
Advances in Integrated and Sustainable Supply Chain Planning: Concepts, Metho…
Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as well as traditional hierarchical decision levels. Understanding this interplay can enhance ente…
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- Ed. 1
- ISBN/ISSN
- 978-3-319-10220-7
- Collation
- XX, 309
- Series Title
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- Call Number
- 658 LAI a
The Community Manager's Playbook
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be…
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- ISBN/ISSN
- 978-1-4302-4996-2
- Collation
- XII, 316
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Advances in Ergonomic Design of Systems, Products and Processes: Proceedings …
These proceedings summarize the best papers in each research area represented at the 2015 Annual Meeting of the German Gesellschaft für Arbeitswissenschaft, held at Karlsruhe Institute of Technology (KIT) from February 26-28. The meeting featured more than 160 presentations and 30 posters reflecting the diversity of subject matter in the field of human and industrial engineering.
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- Ed. 1
- ISBN/ISSN
- 978-3-662-48661-0
- Collation
- IX, 475
- Series Title
- -
- Call Number
- 658.3 ADV a
Advances in Efficiency and Productivity
This book grows from a conference on the state of the art and recent advances in Efficiency and Productivity. Papers were commissioned from leading researchers in the field, and include eight explorations into the analytical foundations of efficiency and productivity analysis. Chapters on modeling advances include reverse directional distance function, a new method for estimating technologic…
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- Ed. 1
- ISBN/ISSN
- 978-3-319-48461-7
- Collation
- VI, 415
- Series Title
- International Series in Operations Research & Management Science
- Call Number
- 658.43 ADV a
Lightweight Landscape: Enhancing Design through Minimal Mass Structures
This book explains how lightweight materials and structures can be deployed in buildings to meet high environmental and aesthetic standards and emphasizes how the concept of lightness in building technology and design dovetails with the desire to enhance landscape. The first part of the book, on lightweight construction, aims to foster the use of membranes within the specific climatic context a…
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- ISBN/ISSN
- 978-3-319-21665-2
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- -
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Advances in Databases and Information Systems: 19th East European Conference,…
This book constitutes the thoroughly refereed proceedings of the 19th East European Conference on Advances in Databases and Information Systems, ADBIS 2015, held in Poitiers, France, in September 2015. The 31 full papers and 18 short papers presented were carefully selected and reviewed from 135 submissions. The papers are organized in topical sections such as database theory and access methods…
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- Ed. 1
- ISBN/ISSN
- 978-3-319-23135-8
- Collation
- XXVIII, 474
- Series Title
- Lecture Notes in Computer Science
- Call Number
- 005.74 ADV a
Life Cycle and Sustainability of Abrasive Tools
This monograph focuses on abrasive tools for grinding, polishing, honing, and lapping operations. The book describes the life cycle of abrasive tools from raw material processing of abrasive grits and bonding, manufacturing of monolithic or multi-layered tools, tool use to tool end-of-life. Moreover, this work highlights sustainability challenges including economic, environmental, social and te…
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- ISBN/ISSN
- 978-3-319-28346-3
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- -
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