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Social Robotics
This book constitutes the refereed proceedings of the Third International Conference on Social Robotics, ICSR 2011, held in Amsterdam, The Netherlands, in November 2011. The 23 revised full papers were carefully selected during two rounds of reviewing and improvement from 51 submissions. The papers are organized in topical sections on social interaction with robots; nonverbal interaction with s…
- Edition
- 1
- ISBN/ISSN
- 978-3-642-25504-5
- Collation
- Kedokteran/Robotik
- Series Title
- -
- Call Number
- 629.8
Men, Masculinities, and Infertilities
Drawing on diverse examples from literature, film, memoirs, and popular culture, Men, Masculinities, and Infertilities analyses cultural representations of male infertility. Going beyond the biomedical and sociological towards interdisciplinary cultural studies, this book studies depictions of men’s infertility. It includes fictional representations alongside memoirs, newspaper articles, e…
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- -
- Collation
- -
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Urban Innovation and Upgrading in China Shanty Towns Changing the Rules of D…
By using field survey and World Bank investment project evaluation method, this book investigates the experience of slum rebuilding in Liaoning province, China. It figures out that the experience of Liaoning province is relatively successful and can be of great significance for developing countries and regions. The issue of slums is a huge challenge in the process of global urbanization. The po…
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- -
- ISBN/ISSN
- 978-3-662-43905-0
- Collation
- -
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- -
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Social Media in Northern Chile
Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the na…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781910634578, 9781910634585
- Collation
- 224
- Series Title
- Why We Post
- Call Number
- 301 HAY s
Debates in Transgender, Queer, and Feminist Theory
ABSTRACT Transgender studies is a heterogeneous site of debate that is marked by tensions, border wars, and rifts both within the field and among feminist and queer theorists. Intersecting the domains of women’s studies, sexuality, gender and transgender studies, Debates in Transgender, Queer, and Feminist Theory provides a critical analysis of key texts and theories, engaging in a dialogue …
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- -
- ISBN/ISSN
- 9781315576008
- Collation
- -
- Series Title
- -
- Call Number
- 300
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Marketing for Small B2B Businesses
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
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- 1
- ISBN/ISSN
- 978-1-4842-8741-5
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound …
- Edition
- 1
- ISBN/ISSN
- 978-3-540-37323-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Verkaufspsychologie im Online-Marketing
Kaufentscheidungen im Internet laufen selten rational ab: Auch online steuern Emotionen und unterbewusste Prozesse unsere Entscheidungsfindung, und häufig können wir nicht genau sagen, warum wir etwas gekauft haben. Dieses Buch erklärt kompakt und auf den Punkt, wie Unternehmen verkaufspsychologische Techniken im digitalen Marketing für sich nutzen und gewinnbringend anwenden können. Denn …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-29313-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
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