This book discusses the mutual relationship between service and sustainability. It covers methodologies and approaches and describes measurements and tools that can promote sustainability on the service market. Lastly, it presents the different applications of sustainability, together with examples of sustainable services. Environmental concerns have become integral to any decision-making proc…
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The bo…
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that…
The Analytic Hierarchy Process (AHP) has been one of the foremost mathematical methods for decision making with multiple criteria and has been widely studied in the operations research literature as well as applied to solve countless real-world problems. This book is meant to introduce and strengthen the readers’ knowledge of the AHP, no matter how familiar they may be with the topic. This…
The book presents a comprehensive view of the Indian equity markets over the past two decades (1994-2014). Equity markets constitute the most important segment of stock exchanges; in fact, the status of equity returns is, by and large, considered as a barometer of the state of a country’s economy. Returns earned by the equity investors on their funds invested in equity markets have become a d…
This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. …
The good news—as Mozilla’s senior technology evangelist, Frédéric Harper, writes—is that it’s never been easier to improve your skills, stand out, share more quickly, and grow your network. This book provides the tools you need to build your reputation and enhance your career, starting right now. You'll learn what personal branding is and why you should care about it. You’ll also le…
This book explains the standard Real Options Analysis (ROA) literature in a straightforward, step by step manner without the use of complex mathematics. A lot of ROA literature is described through partial differential equations, probability density functions and simulation techniques, all of which may be unconvincing in the applicable qualities ROA possesses. Using this book, the reader will h…
This monograph critically reviews and updates real estate valuation theory, which is based on neoclassical economics, in light of developments in heterodox economic theory. Building on a comprehensive historical account of the evolution of value theory, the book uses new institutional economics theory and critical realism as lenses through which problems in standard valuation theory and practic…