This book presents papers surrounding the extensive discussions that took place from the ‘Variational Analysis and Aerospace Engineering’ workshop held at the Ettore Majorana Foundation and Centre for Scientific Culture in 2015. Contributions to this volume focus on advanced mathematical methods in aerospace engineering and industrial engineering such as computational fluid dynamics metho…
Jan Buchmann focuses on the valuation of a firm’s innovation potential based on that firm’s position in its lifecycle. Compared to existing research, the author does not center his research exclusively on mathematical valuation methodologies. Instead, the author compares collected valuation input data, data interpretation approaches, and valuation methodologies suggested by theory with the …
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
This book combines several ideas and philosophies and provides a detailed discussion on the value addition of fruits, vegetables, spices, plantation crops, floricultural crops and in forestry. Separate chapters address the packaging, preservation, drying, dehydration, total quality management and supply chain management of horticultural crops. The book explains value addition as a process of in…
Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Cana…
In this authoritative collection, a team of international experts outline the emerging trends and developments in the use of 3D virtual worlds for teaching and learning. They explore aspects of learner interaction with virtual worlds, such as user wayfinding in Second Life, communication modes and perceived presence, and accessibility issues for elderly or disabled learners. They also examine a…
Canada does indeed have a popular culture distinct from other nations. How Canadians Communicate III gathers the country’s most inquisitive experts on Canadian popular culture to prove its thesis.
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
This is the first book to offer a complete spectrum of the role that operations research has played and can play in the improvement of North American freight railroads. It explores how decisions are made at railroads, contains examples of the mathematical programming formulations to the complex problems, and provides insights into real-world applications. The handbook is divided into eleven cha…
The trauma and tension in the daily lives of citizens as described here by McLuhan was only intensified by the arrival of digital media and the Web in the following decades. The rapidly evolving digital realm held a powerful promise for creative and constructive good—a promise so alluring that much of the inquiry into this new environment focused on its potential rather than its profound impa…