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Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
- Edition
- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 MCG s
Entwicklung und Erprobung eines kompetenzorientierten Leistungstests auf unte…
Steffen Spitzner entwickelt und erprobt im Rahmen dieses Buches einen kompetenzorientierten Leistungstest auf unternehmerisches Wissen und Denken. Dazu erschließt er die fachwissenschaftliche Perspektive des Entrepreneurships, ergänzt diese um fachdidaktische Konkretisierungen der Entrepreneurship Education und integriert kompetenz- und testtheoretische Grundlagen. Auf dieser Basis entwickelt…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-41591-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
Prosodic Theory and Practice
An introduction to the the range of current theoretical approaches to the prosody of spoken utterances, with practical applications of those theories. Prosody is an extremely dynamic field, with a rapid pace of theoretical development and a steady expansion of its influence beyond linguistics into such areas as cognitive psychology, neuroscience, computer science, speech technology, and even…
- Edition
- Ed. 1
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 400 PRO p
Entrepreneurship and the Community
Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a diverse group of people and organizations. This book highlights research on the importance of communities and their role in providing an entrep…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-23604-5
- Collation
- Kewirausahaan
- Series Title
- -
- Call Number
- 338.04
Pioneers in Entrepreneurship and Small Business Research
Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods p…
- Edition
- 1
- ISBN/ISSN
- 978-0-387-23633-9
- Collation
- Business
- Series Title
- -
- Call Number
- 330
Personal Brand Management
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-43744-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Chinese Entrepreneurship
Entrepreneurship is hot. China is hot. Combining these two concepts could therefore be a dangerous act, as it may cause overheating. Chinese entrepreneurs are indeed the subject of a rapidly growing body of literature, academic and popular. However, the bulk of it tends to focus on a few aspects. There are the biographies of ‘famous’ entrepreneurs. While informative, these are usually of a …
- Edition
- 1
- ISBN/ISSN
- 978-3-642-28206-5
- Collation
- Economic
- Series Title
- -
- Call Number
- 330
Social Entrepreneurship and Social Business
This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook.
- Edition
- 1
- ISBN/ISSN
- 978-3-8349-7093-0
- Collation
- Business
- Series Title
- -
- Call Number
- 650
Social Innovation and Social Enterprises
This book provides an exhaustive, critical analysis of the challenges and opportunities associated with social enterprises and social innovation. More specifically, it addresses questions such as: What is a social innovation? Which are the best theories that explain how social innovations are generated and propagated in the global society? What is a social enterprise? Which are the theoretical…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-96596-9
- Collation
- Business
- Series Title
- -
- Call Number
- 650
Entrepreneurship and Business
Miguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano University of Castilla-La Mancha, Albacete, Spain University of Sevilla, Sevilla, Spain University of Valencia, Valencia, Spain The economic growth and the progress of the nations have been two issues that have worried to the economists during centuries. The classical eco- mics books have developed different theor…
- Edition
- 1
- ISBN/ISSN
- 978-3-540-70902-2
- Collation
- Economic
- Series Title
- -
- Call Number
- 330
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