Dies ist ein Open-Access-Buch. Resilienz ist heute eines der zentralen Zukunftsthemen im Tourismus. Unter den Bedingungen anhaltender Krisenlagen und rasanter Veränderungsprozesse sind Fragen der Widerstands- und Anpassungsfähigkeit immer stärker in den Mittelpunkt gerückt. Was widerstandsfähigere Destinationen und touristische Akteure genauer auszeichnet und wie die notwendige Transfor…
Stavros Georgiades is Professor W2 of Management at the Stuttgart Media University (Visiting Post), Assistant Professor of Management at Frederick University, a research collaborator of the University of Digital Science Berlin and the founder of the Anagnorisis Institute of Media Management (AIMM). He holds a PhD in Management from the Henley Business School, University of Reading, UK. Hi…
Building information modelling (BIM) has ushered in the era of symbolic building representation: building elements and spaces are described not by graphical elements but by discrete symbols, each with properties and relations that explicitly integrate all information. Digital twinning promises even more: a digital replica in complete sync with the building and its behaviour. Such techno…
This open access book asks just how climate-smart our food really is. It follows an average day's worth of food and drink to see where it comes from, how far it travels, and the carbon price we all pay for it. From our breakfast tea and toast, through breaktime chocolate bar, to take-away supper, Dave Reay explores the weather extremes the world’s farmers are already dealing with, and what ne…
The first quarter of the 21st century introduced the world to rapid uncertainty, be it the social-political and financial crises, or pandemics, or the shaking up of well-established democracies with an increasing rise in populism. At the same time, the technological promise has taken off with automation, artificial intelligence, and nanotechnologies increasingly becoming an economic reality. Th…
Marken sind allgegenwärtig und doch so vielfältig. Es gibt sie in allen Ausprägungen und Formen: laut und schrill, leise und bedacht, inspirierend und motivierend, vertrauenswürdig und verlässlich. Sie transportieren Produkteigenschaften, zeichnen Qualität aus und vermindern das Kaufrisiko. Marken öffnen aber auch die Tür in weitläufige Gedankenwelten: Man schaut ARD und ist dabei,…
This open access book introduces the modern tontine and its applications in retirement and decumulation. Personal financial management in the later stages of life presents unique challenges, and renowned retirement planning expert Dr. Milevsky proposes the modern tontine as a solution. With the goal of guiding professionals and retirees in more efficient decumulation, the book demonstrates how …
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocat…
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western companies. It is the business departments that are the creators of valu…