OPEN EDUCATIONAL RESOURCES

UPA PERPUSTAKAAN UNEJ | NPP. 3509212D1000001

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Found 3 from your keywords: subject="Branding"
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Worldwide Perspectives on Geographical Indications = Crossed views between re…
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Ida PuzoneFlorence TartanacValérie PieprzownikMaria BouhaddaneErik Thévenod-MottetDelphine Marie-VivienEmilie Vandecandelaere

Geographical Indications (GI) are distinctive signs that associate products of quality and reputation with their place or area of production and thereby help identify and distinguish such products on the market. In July 2022, the Food and Agriculture Organization of the United Nations (FAO) and the Centre de coopération internationale en recherche agronomique pour le dével oppement (CIRAD)…

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9783031716416
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XXII, 394 hlm; ill., lamp.,
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Place branding : connecting tourist experiences to places
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Foroudi,, Pantea

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Eco-business :a big-brand takeover of sustainability
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Dauvergne, Peter,Lister, Jane,

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" ef…

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9780262313063
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1 online resource (x, 194 pages) :illustrations
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