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Found 2 from your keywords: subject="Branding (Marketing)"
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Place branding : connecting tourist experiences to places
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Foroudi,, Pantea

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Eco-business :a big-brand takeover of sustainability
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Dauvergne, Peter,Lister, Jane,

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" ef…

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9780262313063
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1 online resource (x, 194 pages) :illustrations
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