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Found 2 from your keywords: subject="Business & Economics ...
cover
The Online Advertising Tax as the Foundation of a Public Service Internet
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FUCHS. Christian

"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their act…

Edition
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ISBN/ISSN
9781911534945
Collation
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Series Title
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cover
The Online Advertising Tax
Comment Share
FUCHS,Christian

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it…

Edition
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ISBN/ISSN
9781911534860
Collation
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Series Title
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