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Managing sustainable luxury and digitalization :technology trends and ethical…
Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…
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- 9781003397205
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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
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- ISBN/ISSN
- 9789048544400
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- 650
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