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Found 2 from your keywords: subject="Business Strategy/Lea...
cover
Entrepreneurial Challenges in the 21st Century
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Hans Ruediger Kaufmann

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Edition
1
ISBN/ISSN
978-1-137-47976-1
Collation
Business Management
Series Title
-
Call Number
650
cover
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
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Spotts, Harlan E.

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…

Edition
Ed. 1
ISBN/ISSN
978-3-319-11845-1
Collation
XXXIII, 353
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
381 ASS a