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Consumer Decision Neuroscience
Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen
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- ISBN/ISSN
- 9783658382063
- Collation
- 238
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Consumer Behavior and Marketing
With the development of technology and continuously increasing of the market demand, the concept to produce better merchandises is generated in the companies. Each customer wants an individual approach or exclusive product, which creates the concept: “one customer one product.
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- ISBN/ISSN
- 9781789238563, 9781789238556
- Collation
- 142
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Consumer Behavior
Most research studies in the area of online brand communities have largely studied the positive aspects of online brand communities, ignoring the negative influences, mainly the growing threat from customers’ saturation within these communities.
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- 9789535136200, 9789535136194
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- 134
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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
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- ISBN/ISSN
- 9781032537870
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Emerging consumerism and eating out in Ho Chi Minh City, Vietnam The social …
The chapters cover different scales of analysis, from household research to national data, and combine different methodologies and approaches, from quantifiable data that show how much people consume to qualitative findings that reveal how and why consumption takes place in urban settings. Detailed case studies are included from China, India, Japan, Malaysia, Philippines, South Korea and Vietna…
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- Collation
- 19
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Emerging consumerism and eating out in Ho Chi Minh City, Vietnam
The chapters cover different scales of analysis, from household research to national data, and combine different methodologies and approaches, from quantifiable data that show how much people consume to qualitative findings that reveal how and why consumption takes place in urban settings. Detailed case studies are included from China, India, Japan, Malaysia, Philippines, South Korea and Vietna…
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- ISBN/ISSN
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- Collation
- 19
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Product Development within Artificial Intelligence, Ethics and Legal Risk
This open-access-book synthesizes a supportive developer checklist considering sustainable Team and agile Project Management in the challenge of Artificial Intelligence and limits of image recognition. The study bases on technical, ethical, and legal requirements with examples concerning autonomous vehicles. As the first of its kind, it analyzes all reported car accidents state wide (1.28 milli…
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- ISBN/ISSN
- 978-3-658-34293-7
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- -
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Discrete choice theory of product differentiation
OCLC-licensed vendor bibliographic record. This important study shows that an understanding of product differentiation is crucial to understanding how modern market economies function and that differentiated markets can be analyzed using discrete choice models of consumer behavior.
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- ISBN/ISSN
- 9780262267120
- Collation
- 1 online resource (xviii, 423 pages) :illustrations
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The economics of consumer credit
Academic research and policy discussions of credit markets usually focus on borrowing by firms and producers rather than by households, which are typically analyzed in terms of their savings and portfolio choices. The Economics of Consumer Credit brings together leading international researchers to focus specifically on consumer debt, presenting current empirical and theoretical research crucia…
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- ISBN/ISSN
- 9780262268370
- Collation
- 1 online resource (vi, 378 pages) :illustrations, maps
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Shopping for good
Where public policy fails, can consumer choices lead the way to more ethical and sustainable production practices?OCLC-licensed vendor bibliographic record.
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- ISBN/ISSN
- 9780262306058
- Collation
- 1 online resource (103 pages).
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