Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach --…
"An attempt to use the ancient wisdom of the humanities to argue for a moral and aesthetic vision of business leadership"--OCLC-licensed vendor bibliographic record.
"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--OCLC-licensed vendor bibliographic record.