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Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen
Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wert…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-23822-3
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
Innovation and Entrepreneurship: Theory, Policy and Practice
This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. As today's global economic landscape is changing rapidly, the ability of businesses to introduce new products and services to the market faster than their competitors is perhaps their most distinct competit…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11241-1
- Collation
- XVI, 218
- Series Title
- -
- Call Number
- 600 CAR i
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