Strategies for fostering powerful cultures of innovation and creating breakthroughs.Since the late 1990s, technology markets have declined dramatically. Responding to the changing business climate, companies use strategies of open innovation: acquiring technologies from outside, marketing their technologies to other companies, and outsourcing manufacturing. But open innovation is not enough; it…
Includes index."Originally published in 1966 by the MIT Press. Reprinted with corrections.""People have had trouble adapting to new technology ever since (perhaps) the inventor of the wheel had to explain that a wheelbarrow could carry more than a person. This little book by a celebrated MIT professor -- the fiftieth anniversary edition of a classic -- describes how we learn to live and work wi…
"I just want to say one word to you. Just one word. . . . Plastics." This line from the film The Graduate has come to symbolize the hubris, promise, and disappointment embodied in one of the world's most ubiquitous materials. At present, plastics are cheap, widely used, and durable. But that durability means that plastics persist in the environment for decades. Images of swaths of the ocean or …