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Deutsch-chinesische Studienangebote erfolgreich managen = Rahmenbedingungen u…
In diesem Open Access-Buch liefern Katja Kuhn und Patrick Fekete eine hilfreiche Unterstützung zur erfolgreichen Entwicklung und Realisierung deutsch-chinesischer Studienprogramme. Basierend auf einer detaillierten Beschreibung des chinesischen Bildungssystems sowie einer Analyse der wirtschaftlichen, politischen, kulturellen und sozialen Rahmenbedingungen werden die wesentlichen Züge sowie E…
- Edition
- 1
- ISBN/ISSN
- 9783658235345
- Collation
- XVI, 95 ill; lamp
- Series Title
- -
- Call Number
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Das Potenzial von Marketing für eine ressourcenorientierte Transformation de…
Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen Forschungsinstrumentes der Erkundungsaufstellung. Die Untersuchung identifiziert eine Reihe an irreführenden Annahmen…
- Edition
- 1
- ISBN/ISSN
- 9783658403461
- Collation
- XXXI, 415 ill; lamp
- Series Title
- -
- Call Number
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Sustainability Standards and Global Governance =Experiences of Emerging Econo…
This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being u…
- Edition
- 1
- ISBN/ISSN
- 9789811534737
- Collation
- XXVII, 224 hlm; ill., lamp.,
- Series Title
- -
- Call Number
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Hot Property = The Housing Market in Major Cities
Dr. Rob Nijskens Rob is an economist in the Financial Stability Division of DNB since 2012, specializing in analyzing financial stability risks in commercial and residential real estate markets. Together with Melanie Lohuis and Willem Heeringa he authored the 2017 DNB Occasional Study “The housing market in major Dutch cities”. He has also written extensively on commercial real estate, bot…
- Edition
- 1
- ISBN/ISSN
- 9783030116743
- Collation
- XVI, 221 ill; lamp
- Series Title
- -
- Call Number
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Art Crossing Borders: The Internationalisation of the Art Market in the Age o…
Art Crossing Borders offers a thought-provoking analysis of the internationalisation of the art market during the long nineteenth century. Twelve experts, dealing with a wide variety of geographical, temporal, and commercial contexts, explore how the gradual integration of art markets structurally depended on the simultaneous rise of nationalist modes of thinking, in unexpected and ambiguous wa…
- Edition
- Volume: 6
- ISBN/ISSN
- 978-90-04-29199-7
- Collation
- -
- Series Title
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- Call Number
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Work…
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open…
- Edition
- 1
- ISBN/ISSN
- 9783030805197
- Collation
- XIV, 197 hlm,: ill, lamp;
- Series Title
- -
- Call Number
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The Transformation of the Liberal International Order
This open access book aims to emphasize the potential for Japan, Europe and Indo-Pacific countries including the US to respond to shared domestic and international challenges on finding joint ways to uphold and develop the liberal international order (LIO) in the Asian Pacific region and the world. It explores how these countries and the region (the EU) can work together to promote solidarity a…
- Edition
- -
- ISBN/ISSN
- 978-981-99-4729-4
- Collation
- XII, 132
- Series Title
- -
- Call Number
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 978-981-10-8818-6
- Collation
- XXI, 324
- Series Title
- Management for Professionals (MANAGPROF)
- Call Number
- -
Global Business Strategy : Multinational Corporations Venturing into Emerging…
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construct…
- Edition
- -
- ISBN/ISSN
- 978-4-431-55468-4
- Collation
- XVII, 259
- Series Title
- Springer Texts in Business and Economics (STBE)
- Call Number
- 650 MOT g
Reality Lost: Markets of Attention, Misinformation and Manipulation
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…
- Edition
- 1
- ISBN/ISSN
- 9783030008130
- Collation
- XXII, 144hlm; ill., lamp.,
- Series Title
- -
- Call Number
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