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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
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- 9781032537870
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Chapter 5 How is consumption changing?
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
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- ISBN/ISSN
- 9780367700423
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- oer.unej.ac.id
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Chapter 1 The foundations of the digital economy
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
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- ISBN/ISSN
- 9780367700423
- Collation
- oer.unej.ac.id
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- Sales and marketing
Chapter 1 Shopping centres as a retail format
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the r…
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- ISBN/ISSN
- 9781032690520
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- oer.unej.ac.id
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Chapter 4 Posting of Workers During the Covid-19 Pandemic in the European Uni…
The free movement of services, one of the four fundamental freedoms of the European Union's (EU) internal market, allows companies to post their employees to other EU Member States. In Slovenia, the concept of cross-border posting became relevant after the country joined the EU in 2004. The number of posted workers in Slovenia has been growing steadily since then and is among the highest in the…
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- 9781032354118
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Application of Neural Technology to Neuro-Management and Neuro-Marketing
Perkembangan pesat dalam teknologi saraf (neural technology) telah membuka tabir baru dalam memahami mekanisme kompleks di balik pengambilan keputusan manusia. E-book ini menyajikan kumpulan artikel komprehensif dari Frontiers Research Topic yang mengeksplorasi integrasi alat neurosains—seperti fMRI, EEG, dan pelacakan mata (eye-tracking)—ke dalam ranah manajemen dan pemasaran. Dalam aspek …
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- ISBN/ISSN
- 9782889635429
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- 1 online resource ( 243 p.)
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- 658.834019 OPR a
Art Crossing Borders
Art Crossing Borders offers a thought-provoking analysis of the internationalisation of the art market during the long nineteenth century. Twelve experts, dealing with a wide variety of geographical, temporal, and commercial contexts, explore how the gradual integration of art markets structurally depended on the simultaneous rise of nationalist modes of thinking, in unexpected and ambiguous wa…
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- ISBN/ISSN
- 978-90-04-29199-7
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- oer.unej.ac.id
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- Studies in the History of Collecting & Art Markets, Volume: 6
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- -
After the Berlin Wall
After the Berlin Wall' tells the inside story of an international financial institution, the European Bank for Development and Reconstruction (EBRD), created in the aftermath of communism to help the countries of central and eastern Europe transition towards open market-oriented democratic economies. The first volume of a history in two parts, After the Berlin Wall charts the EBRD’s life from…
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- ISBN/ISSN
- 9789633863947
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- 420
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A web-based approach to measure skill mismatches and skills profiles for a de…
Despite information failures in the labour market and their consequences on unemployment and informality rates, countries like Colombia lack a proper labour market information system to identify skill mismatches and employer skill requirements. The use of online job portals as a potential source of labour market information has gained the attention of researchers and policymakers since these p…
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- oer.unej.ac.id
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Sustainability Standards and Global Governance : Experiences of Emerging Econ…
This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being u…
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- 1
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- 9789811534737
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- XXVII, 224 hlm; ill., lamp.,
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