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The use of consumer neuroscience in aroma marketing
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimu…
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- -
- ISBN/ISSN
- 9789086869282
- Collation
- 88 hlm; ill., lamp.,
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Sustainability Standards and Global Governance =Experiences of Emerging Econo…
This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being u…
- Edition
- 1
- ISBN/ISSN
- 9789811534737
- Collation
- XXVII, 224 hlm; ill., lamp.,
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Strategic Innovative Marketing and Tourism
This study presents the results of a research addressing generation Z cohort’s barriers to practice entomophagy and also examines existing gender differences based on barriers to engage in entomophagy.
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- ISBN/ISSN
- 9783031510380
- Collation
- XXIX, 1044
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Moral Reasoning at Work = Rethinking Ethics in Organizations
This book is open access under a CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional approaches to ethics to prepare for moral dilemmas. The second edition has been updated with a rang…
- Edition
- 1
- ISBN/ISSN
- 9783030151911
- Collation
- VIII, 145 ill; hlm
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- -
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Deutsch-chinesische Studienangebote erfolgreich managen = Rahmenbedingungen u…
In diesem Open Access-Buch liefern Katja Kuhn und Patrick Fekete eine hilfreiche Unterstützung zur erfolgreichen Entwicklung und Realisierung deutsch-chinesischer Studienprogramme. Basierend auf einer detaillierten Beschreibung des chinesischen Bildungssystems sowie einer Analyse der wirtschaftlichen, politischen, kulturellen und sozialen Rahmenbedingungen werden die wesentlichen Züge sowie E…
- Edition
- 1
- ISBN/ISSN
- 9783658235345
- Collation
- XVI, 95 ill; lamp
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- -
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Das Potenzial von Marketing für eine ressourcenorientierte Transformation de…
Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen Forschungsinstrumentes der Erkundungsaufstellung. Die Untersuchung identifiziert eine Reihe an irreführenden Annahmen…
- Edition
- 1
- ISBN/ISSN
- 9783658403461
- Collation
- XXXI, 415 ill; lamp
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- -
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Hot Property = The Housing Market in Major Cities
Dr. Rob Nijskens Rob is an economist in the Financial Stability Division of DNB since 2012, specializing in analyzing financial stability risks in commercial and residential real estate markets. Together with Melanie Lohuis and Willem Heeringa he authored the 2017 DNB Occasional Study “The housing market in major Dutch cities”. He has also written extensively on commercial real estate, bot…
- Edition
- 1
- ISBN/ISSN
- 9783030116743
- Collation
- XVI, 221 ill; lamp
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- -
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Art Crossing Borders: The Internationalisation of the Art Market in the Age o…
Art Crossing Borders offers a thought-provoking analysis of the internationalisation of the art market during the long nineteenth century. Twelve experts, dealing with a wide variety of geographical, temporal, and commercial contexts, explore how the gradual integration of art markets structurally depended on the simultaneous rise of nationalist modes of thinking, in unexpected and ambiguous wa…
- Edition
- Volume: 6
- ISBN/ISSN
- 978-90-04-29199-7
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- -
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Work…
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open…
- Edition
- 1
- ISBN/ISSN
- 9783030805197
- Collation
- XIV, 197 hlm,: ill, lamp;
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- -
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The Transformation of the Liberal International Order
This open access book aims to emphasize the potential for Japan, Europe and Indo-Pacific countries including the US to respond to shared domestic and international challenges on finding joint ways to uphold and develop the liberal international order (LIO) in the Asian Pacific region and the world. It explores how these countries and the region (the EU) can work together to promote solidarity a…
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- -
- ISBN/ISSN
- 978-981-99-4729-4
- Collation
- XII, 132
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- -
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