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Found 4 from your keywords: subject="Media Management"
cover
Media Corporate Entrepreneurship
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Min Hang

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Edition
1
ISBN/ISSN
978-981-10-2122-0
Collation
Marketing Online
Series Title
-
Call Number
338.1
cover
Media Corporate Entrepreneurship
Comment Share
Min Hang

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Edition
1
ISBN/ISSN
978-981-10-2122-0
Collation
Business Management
Series Title
-
Call Number
650
cover
Marketing for Small B2B Businesses
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Andrew Schulkind

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…

Edition
1
ISBN/ISSN
978-1-4842-8741-5
Collation
Business Management
Series Title
-
Call Number
650
cover
Erste Schritte im Online-Marketing
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Philipp Eng

Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er außerdem auf die Wichtigkeit einer zugrundelieg…

Edition
1
ISBN/ISSN
978-3-658-16570-3
Collation
Pemasaran/Online-Marketing-
Series Title
essentials
Call Number
658.8