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Found 2 from your keywords: subject="Media Research"
cover
Media Corporate Entrepreneurship
Comment Share
Min Hang

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Edition
1
ISBN/ISSN
978-981-10-2122-0
Collation
Marketing Online
Series Title
-
Call Number
338.1
cover
Media Corporate Entrepreneurship
Comment Share
Min Hang

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Edition
1
ISBN/ISSN
978-981-10-2122-0
Collation
Business Management
Series Title
-
Call Number
650