"How Finland's nuclear waste experts discern far future Earths, and what the rest of us non-Finns and non-experts can learn from them"--OCLC-licensed vendor bibliographic record.
An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and ind…