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Drones and the Creative Industry :Innovative Strategies for European SMEs
This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, inc…
- Edition
- 1
- ISBN/ISSN
- 9783319952611
- Collation
- X, 161 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen
Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wert…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-23822-3
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
Encyclopedia of Big Data
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32010-6
- Collation
- Manajemen /echnology
- Series Title
- -
- Call Number
- 658
Innovation and Entrepreneurship: Theory, Policy and Practice
This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. As today's global economic landscape is changing rapidly, the ability of businesses to introduce new products and services to the market faster than their competitors is perhaps their most distinct competit…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11241-1
- Collation
- XVI, 218
- Series Title
- -
- Call Number
- 600 CAR i
Open Innovation in R&D Departments: An Analysis of Employees’ Intention to …
Based on interviews with R&D managers and a survey amongst R&D employees, Verena Nedon shows that perceived social pressure has an immense impact on R&D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an important, but not dominant role. The study also implies that intrinsic motivators have a stronger eff…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-09584-0
- Collation
- XV, 200
- Series Title
- Forschungs-/Entwicklungs-/Innovations-Management
- Call Number
- -
Management of Software Engineering Innovation in Japan
This book assesses the achievements of the software engineering discipline as represented by IT vendors in Japan in order to deepen understanding of the mechanisms of how software engineering capabilities relate to IT vendors’ business performance and business environment from the perspective of innovation and engineering management. Based on the concepts of service science and science for so…
- Edition
- -
- ISBN/ISSN
- 978-4-431-55612-1
- Collation
- -
- Series Title
- -
- Call Number
- -
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