The horse racing industry has been a pioneer in interactive media, information networks, and their deployment. The race track and the off-track betting parlor offer interactive media environments that reconfigure the relationships among private and public space and presence and copresence. In this book, Holly Kruse explores how horse racing has used media over the last several decades, arguing …
In 2002, Doug Nufer wrote a story narrated by a tout, who proposed a novel way to beat the races. It was so absurd and ludicrous it gave him an idea. So Nufer went to Emerald Downs, home of thoroughbred racing in the Northwest. There, he split himself into three characters modeled on the heteronyms of Fernando Pessoa. Using a money management plan from a James Kelman short story, Nufer gave the…