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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
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- 9781032537870
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Chapter 5 Autonomy and autoheteronomy in psychedelically assisted psychotherapy
Psychedelically-enhanced psychotherapy (PAP) looks set to become a common remedy for a range of serious mental health problems. The market for providing PAP, including a secondary market for the training, credentialising and monitoring of therapists, is expanding rapidly. Concerns have been raised recently by actors in that secondary market about the potential for abuse in PAP, which have been …
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- 9781032364070
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Chapter 48: Migrant homemaking in Sub-Saharan Africa: from self-help housing …
Massive displacements, forced labor migration, and large-scale resettlements ordered by colonial states, but also internal and transnational migration, have stimulated specific forms of homemaking in urban and rural regions throughout sub-Saharan Africa. The chapter first briefly scrutinizes earlier forms of housebuilding and migration in colonial African contexts that let to various forms of s…
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- 9781800882775
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Nationlism
By using the survey data covering 24 Indian states including the National Capital Region of Delhi (NCR), it will serve as State barometers of public opinion. The surveys seek to understand how politics and governance processes are nested in the social and political relationships between citizens inter se and with government functionaries.
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- 14
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Chapter 4 Theatre for Influence : American Cultural and Philanthropic Mission…
Emerging from the superpowers’ covert attempts to counter their political and ideological influence without direct military confrontations, the Cold War was also enacted in the cultural sphere of many third world countries, especially Africa, which became a ‘site of encounter’ for the staging of US-Soviet theatre of influence. In West Africa, Ghana and Nigeria were strategically adopted a…
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- 9781032051581
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National Myths and Language Status in Early Modern Wales and Brittany
This chapter explores how the revision of national myths in Early Modern Britain and France reflects conflicts and contradictions between the perspectives of the dominant nations, England and France, and those of two subordinate nations, Wales and Brittany, formally annexed by their larger neighbours in the 16th century, and how the national myths in turn impinged on the status of the vernacula…
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- 9780367552145, 9780367552152
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- 22
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Chapter 5 Practising Theorizing in Theorizing Praxis
The digital pdf of Chapter 5 is available Open Access under CC-BY-NC-ND licence. This collection brings together leading figures in the study of international relations to explore praxis as a perspective on international politics and law. With its focus on competent judgments, the praxis approach holds the promise to overcome the divide between knowing and acting that marks positivist internati…
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- 9781529220469
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- oer.unej.ac.id
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Chapter 4 Styles of Theorizing International Practice
The digital pdf of Chapter 4 is available Open Access under CC-BY-NC-ND licence. This collection brings together leading figures in the study of international relations to explore praxis as a perspective on international politics and law. With its focus on competent judgments, the praxis approach holds the promise to overcome the divide between knowing and acting that marks positivist internati…
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- 9781529220469
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D. Natsagdorj, Mongolian travel writing, and ideas about national identity
Given the interests of this book, the ability of Natsagdorj’s image to transcend his status as a socialist-era poet constructed by the Soviet-influenced intellectual institutions of the Mongolian People’s Revolutionary Party is a remarkable one. Natsagdorj has become a symbol of authentic Mongolian nationalism, this Romantic post-socialist form of identity that rhetorically uses historic…
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- 9780367350574, 9780367695033
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- 17
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Chapter 1 Swiss and (Anglo)-Dutch multinationals and organizational change in…
This chapter aims to explore organisational change as a result of political and security risks faced by four major European multinationals, Roche (pharmaceuticals), Nestlé (food), Unilever (non-mineral oil, fats, food and soap), and Philips (incandescent lamps, electronics), originally domiciled partly or wholly in what were two relatively small neutral countries—Switzerland and the Netherla…
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- 9781138047822
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- oer.unej.ac.id
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- Multinationals
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