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Consumer Psychology
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography.
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- ISBN/ISSN
- 9783847408918
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Consumer Preferences and Acceptance of Meat Products
Tenderness, juiciness, and flavor have been associated with consumer acceptance of beef, lamb, and pork. Drivers of consumer liking are interrelated across these species, but there are differences in consumer preferences. Animal age, animal diet, and subsequent marbling impact consumer liking across species
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- ISBN/ISSN
- 9783039430802, 9783039430819
- Collation
- 222
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Consumer Preference and Acceptance of Food Products
Acceptance and preference of the sensory properties of foods are among the most important criteria determining food choice. Sensory perception and our response to food products and finally food choice itself are affected by a myriad of intrinsic as well as extrinsic factors.
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- ISBN/ISSN
- 9783039436958, 9783039436965
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- 236
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Consumer Decision Neuroscience
Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen
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- ISBN/ISSN
- 9783658382063
- Collation
- 238
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Consumer Behavior and Marketing
With the development of technology and continuously increasing of the market demand, the concept to produce better merchandises is generated in the companies. Each customer wants an individual approach or exclusive product, which creates the concept: “one customer one product.
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- ISBN/ISSN
- 9781789238563, 9781789238556
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- 142
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Consumer Behavior
Most research studies in the area of online brand communities have largely studied the positive aspects of online brand communities, ignoring the negative influences, mainly the growing threat from customers’ saturation within these communities.
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- 9789535136200, 9789535136194
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- 134
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Constructs of Meaning and Religious Transformation
This monograph analyzes an innovative approach to teaching English for Specific Purposes (ESP) in tertiary education. This "constructivist blended learning approach" is based on students "constru
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- ISBN/ISSN
- 9788376560014
- Collation
- 254
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Constructions of Cultural Identities in Newsreel Cinema and Television after …
Newsreel cinema and television not only served as an important tool in the shaping of political spheres and the construction of national and cultural identities up to the 1960s. Today’s potent televisual forms were furthermore developed in and strongly influenced by newsreels, and much of the archived newsreel footage is repeatedly used to both illustrate and re-stage past events and their si…
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- ISBN/ISSN
- 9783839429754
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Constructions of Cancer in Early Modern England
In many respects, cancer exemplifies the flexibility of early modern medical thought, which managed to accommodate, seemingly without friction, the notion that cancer was a disease with humoral origins alongside the conviction that the malady was in some sense ontologically independent.
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- ISBN/ISSN
- 9781137569196;9781137487537
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- 219
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Constructions in Use
Semantics is one of the core disciplines of philosophy of language. There are basically two strands of established theories: use-based and truth-conditional, with the latter being the dominant variety. This dominance has been questioned recently by linguists who embrace a research paradigm that is known as construction grammar.
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- ISBN/ISSN
- 9783110720334, 9783957580337
- Collation
- 338
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