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Disruptions, Diversity, and Ethics in Marketing: First International Conferen…
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in AlmerÃa, Spain in 2024, this open access book covers a broad range of topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-031-70488-8
- Collation
- XIV, 174
- Series Title
- -
- Call Number
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Diseases of the Chest, Heart and Vascular System 2025-2028: Diagnostic Imaging
This open access book offers an essential overview of chest, heart and vascular system imaging. Over the last few years, there have been considerable advances in this area, driven by both clinical and technological developments. Written by leading international experts and teachers, the chapters are disease-oriented and cover all relevant imaging modalities, with a focus on magnetic resonance i…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-83872-9
- Collation
- VIII, 260
- Series Title
- -
- Call Number
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Digitales Besuchermanagement in Destinationen: Von der Bedarfsermittlung bis …
Dieses Open-Access-Essential erläutert die Entwicklung eines digitalen Besuchermanagementsystems für Destinationen von der Bedarfsermittlung bis zur Implementierung und Ausspielung. Zunächst müssen der Bedarf an Entlastungsmaßnahmen ermittelt und Ziele für das Besuchermanagement festgelegt werden. Daten aus diversen Quellen werden verarbeitet, gespeichert und an Gäste und Tourismusmanage…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-46219-2
- Collation
- XIV, 71
- Series Title
- -
- Call Number
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Conquest and the Law in Swedish Livonia (ca. 1630–1710)
Now available in Open Access thanks to the support of the University of Helsinki. In Conquest and the Law in Swedish Livonia (ca. 1630-1710), Heikki Pihlajamäki offers an exciting account of the law and judiciary in seventeenth-century Livonia. Immediately after Sweden conquered the province in the 1620s, a reorganization of the Livonian judiciary began. Its legal order became largely modelled…
- Edition
- -
- ISBN/ISSN
- 978-90-04-33153-2
- Collation
- oer.unej.ac.id
- Series Title
- The Northern World, Volume: 77
- Call Number
- -
Ratings als Steuerungsinstrument von Unternehmen für eine nachhaltige Entwic…
Da es sich bei der Systemtheorie um eine sehr komplexe Theorie handelt, deren theoretische Leistungsfähigkeit erst durch eine ganzheitliche Betrachtungsweise abrufbar ist, ist es nicht ausreichend mit einzelnen theoretischen Schlagworten zu arbeiten, vielmehr ist eine Beschreibung der systemtheoretischen Logik in der Gesamtbetrachtung notwendig. Daher wird in diesem Kapitel eine grundlege…
- Edition
- -
- ISBN/ISSN
- 9783658440787
- Collation
- IX, 405
- Series Title
- -
- Call Number
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Radio and Women's Empowerment in Francophone West Africa
The book examines the signifcant role played by radio in empowering women in three West African countries: Mali, Niger, and Burkina Faso. The choice of these three countries enables a fair comparison: all three face similar social, economic and political problems, share similar religious, traditional and cultural backgrounds and, most importantly for this book, all suffer from similar, part…
- Edition
- -
- ISBN/ISSN
- 9783031359859
- Collation
- XIII, 239
- Series Title
- -
- Call Number
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Configuring Masculinity in Theory and Literary Practice
Configuring Masculinity in Theory and Literary Practice combines a critical survey of the most current developments in the emergent field of Masculinity Studies with both a historical overview of how masculinity has been constructed within British Literature from the Middle Ages to the present and a special focus on developments in the 20th and 21st centuries. The volume combines seminal artic…
- Edition
- -
- ISBN/ISSN
- 978-90-04-29900-9
- Collation
- oer.unej.ac.id
- Series Title
- DQR Studies in Literature Online, Volume: 58
- Call Number
- -
Composition Analysis of Writing Materials in Cairo Genizah Documents
Through the application of scientific methods of analysis to a corpus of medieval manuscripts found in the Cairo Genizah, this work aims to gain a better understanding of the writing materials used by Jewish communities at that time, shedding new light not only on the production of manuscripts in the Middle Ages, but also on the life of those Jewish communities.See Less
- Edition
- -
- ISBN/ISSN
- 978-90-04-46935-8
- Collation
- oer.unej.ac.id
- Series Title
- Cambridge Genizah Studies, Volume: 91
- Call Number
- -
Public Financial Management and Internal Control
This chapter describes the key aspects of public financial management and internal control reform, viewed through a managerial lens. It describes how, without a thorough appreciation of the linkage with management, this reform will at best fail to meet the intended objectives and at worst could add to administrative bureaucracy and hence costs. These are recurrent themes throughout th…
- Edition
- -
- ISBN/ISSN
- 9783031350665
- Collation
- XXIII, 579
- Series Title
- -
- Call Number
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Evaluationsmethoden der Wissenschaftskommunikation
Dies ist ein Open-Access-Buch. Akteure und Fördergeber von Wissenschaftskommunikation beschäftigt zunehmend die Frage, welche Wirkungen von ihren Aktivitäten tatsächlich ausgehen und ob sie ihre Ziele damit eigentlich erreichen. Wer liest das Weblog eines Forschungsprojekts? Ändert der Besuch eines Science-Slams nachhaltig den Blick des Publikums auf Wissenschaft? Wie zufrieden sind die B…
- Edition
- -
- ISBN/ISSN
- 9783658395827
- Collation
- -
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